Applications
InstaLively launches live streaming app for Android
NEW DELHI: InstaLively, a platform which allows streaming of HD video directly from your phone to YouTube launched its android app on 1 May.
InstaLively is the first end-to-end Live Streaming solution, which is now available both on mobile and the desktop.
InstaLively broadcasts videos to the cloud server in a single click. It allows users to share their moments with viewers around the world with a single touch. Moreover, the application streams video even on low bandwidth networks (2G and 3G supported).
With InstaLively professional broadcasting becomes simpler. The application has an easy to use interface, which lets users stream immediately without any hassle. These live streams are stored as valuable archives and can be viewed and savoured on a later date. These streams can also be paused or rewinded due to the applications integration with YouTube Sync.
The USP of InstaLively is that it integrates seamlessly into one’s YouTube channel and allows you to start streaming anywhere you want with just a single touch. The stream can be shared on Facebook, Twitter and Whatsapp with the creator’s friends.
InstaLively co-founder Karthik Vaidyanath said, “We aim at digitizing the country and InstaLively is our first step towards that. We plan to build digital auditoriums through our platform which help the content creators to reach out to a bigger audience globally. Our application will help users exchange memories and special moments easily and will change the way people use social media forever.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
