iWorld
Instagram speaks desi as Meta adds AI translations in more languages
MUMBAI: India didn’t just steal the spotlight at Meta’s ‘House of Instagram’ event in Mumbai, it became the headline act. In a move that cements India’s status as one of Meta’s most influential creator markets, the company unveiled a fresh wave of AI-powered features designed to help creators reach wider audiences, speak to more communities, and style their content in scripts that feel authentically local.
Leading the update pack is a major language expansion, Meta AI translations will soon support reels in five new Indian languages Bengali, Tamil, Telugu, Kannada, and Marathi. This comes just weeks after Meta first rolled out reel translation, dubbing, and lip-sync capabilities across English, Hindi, Spanish, and Portuguese, allowing creators to fluently “speak” across continents without ever re-shooting their content.
The new additions extend that promise even further. Creators will be able to transform their reels so they look and sound fluent in multiple Indian languages, while Meta AI preserves their original tone, voice, and style. For those seeking full cinematic flair, the optional lip-sync feature will sync translated audio perfectly to their mouth movements making it appear as though they delivered the dialogue in the new language.
Meta says the goal is simple: give creators the tools to grow global followings while still staying rooted in their cultural identity.
But the language lift doesn’t stop at audio.
In a move bound to make editors and storytellers cheer, Instagram will also introduce new Indian fonts across Edits. Creators will now be able to style their text and captions in Devanagari and Bengali-Assamese scripts, supporting languages such as Hindi, Marathi, Bengali, and Assamese. The update will roll out first on Android in the coming days.
Using the new fonts remains as intuitive as ever:
1. Open your editing timeline and tap Text.
2. Click on the Aa icon to browse available fonts.
3. If your device is already set to Devanagari or Bengali-Assamese, the fonts appear by default, otherwise, a small downward swipe in the “all fonts” tab will let you filter by language.
These updates arrive on the heels of a busy month for Instagram’s creator tools. Meta recently introduced AI-powered restyling for Stories, bulk caption editing, video reversal features, lip-sync tools for photos, and access to 400 new sound effects, signalling an aggressive push to make Instagram the most versatile and creator-friendly platform in the country.
With India home to one of the world’s largest creator communities and one of Instagram’s most vibrant Meta’s message at the Mumbai event was unmistakable: the future of the platform will speak many languages, but increasingly, it will speak in India’s.
iWorld
Epic Company launches unified Epic Studio for films and OTT
Vivek Krishnani to head films business; Samar Khan leads OTT & Television.
MUMBAI: Epic just merged its creative superheroes under one cape because when films and OTT need to fight for attention together, you don’t keep them in separate universes. The Epic Company has launched Epic Studio, a next-generation creative and production powerhouse that unites Juggernaut Productions and Movieverse Studio under a single banner. The move creates a streamlined, scalable platform for premium storytelling across theatrical films, OTT originals, television, digital-first formats and branded content.
Vivek Krishnani has been appointed chief executive officer, Epic Studio (Films), overseeing the theatrical and film business with a focus on culturally resonant narratives across Hindi, Telugu, Tamil, Gujarati and Malayalam cinema. Samar Khan continues as chief executive officer, Epic Studio (OTT & Television) and retains his role as chief content officer for Docubay and Epic On.
The Epic Company managing director Aditya Pittie said, “Epic Studio brings together our entire creative ecosystem under one unified studio vision. This is not just an integration of verticals, but the creation of a collaborative environment where writers, filmmakers, creators, and brand partners can seamlessly develop and scale stories across formats and screens.”
Vivek Krishnani added, “We are building an audience-focused mainstream film studio committed to delivering fresh, engaging, and innovative stories for both theatrical and streaming platforms.”
Samar Khan commented, “This alignment allows us to approach storytelling with a unified studio mindset. We are building IP under one creative umbrella, with scale and longevity in mind from inception.”
The unified structure eliminates silos, enabling ideas to flow fluidly from concept to screen while adapting to evolving audience behaviour. Epic Studio positions itself as a creator-led ecosystem championing purposeful, resonant storytelling with commercial strength.
In an entertainment landscape where stories now leap between screens faster than plot twists, Epic isn’t just building a studio, it’s crafting a single launchpad where every tale gets the best shot at soaring across every platform.
