Hindi
Inox launches AmpliX to offer a 360-degree spherical audio experience
Mumbai: AmpliX is an innovative seat-integrated sound technology that offers a 360-degree spherical audio experience on cinema seats.
Launched by multiplex chain operator Inox Leisure Ltd. (Inox) on Thursday, AmpliX, a premium sound format (PSF) technology, was installed in audi 5 at the Inox Megaplex at Inorbit Mall Malad, Mumbai.
Inox also intends to equip its planned theatres in Indore and New Delhi with AmpliX technology. Patrons of Inox can experience the show by choosing the AmpliX seats and following the standard ticket ordering process.
Speaking about the newly launched premium sound format technology – AmpliX, Inox Leisure Ltd. chief executive officer Alok Tandon said, “Constant innovations have helped us to remain ahead of the technology curve and have allowed us to offer unique and exceptionally superior experiences to our patrons. As we roll out this state-of-the-art audio innovation for the first time in India, we are ensuring an unmatchable cinema sound experience that creates a 360-degree audio field with sound emanating from the seats, which also enables the skin to be a part of the audio reception process.”
AmpliX is a cutting-edge audio format that uses binaural technology to create a surround field for a fully immersive movie-watching experience. Customers can enjoy a 3D audio effect with AmpliX from their seats, which activates the mechanoreceptors in their bodies and produces a dynamic and organic acoustic feeling. The system also uses an algorithm to coordinate the on-screen audio, creating a magical auditory experience.
With the use of this ground-breaking technology, Inox customers will be able to hear incredibly minute audio elements in any movie, creating a mesmerising experience.
Moviegoers will encounter a soul-stirring audio experience and feel like they are a part of the drama on the big screen thanks to special sound effects that are projected from their seats.
“As we usher in yet another ground-breaking technological intervention, we have proudly paved the way for more such tech-enabled experiences in the future, which would continue to advance and upscale the cinema viewing experience. We plan to offer the AmpliX experience in our upcoming cinemas in India,” Tandon added.
Hindi
Rashmika Mandanna, Shanaya Kapoor and Naila Grrewal climb IMDb’s Indian celebrity rankings
Upcoming films and returning shows are driving fan interest across Bollywood and streaming
MUMBAI: Bollywood’s popularity contest has a new weekly scorecard, and the numbers are telling. IMDb’s Popular Indian Celebrities list for this week places Shanaya Kapoor at number six, buoyed by buzz around her film Tu Yaa Main. Naila Grrewal slots in at seven on the back of the returning comedy series Maamla Legal Hai, while Rashmika Mandanna climbs to eighth, riding mounting anticipation for Cocktail 2.
The list, available exclusively on the IMDb app for Android and iOS, tracks trending Indian entertainers and filmmakers each week, drawing on data from more than 200m monthly visits to the platform worldwide.
Further down the rankings, Raaka is keeping two of its biggest names in the spotlight. Deepika Padukone holds 11th position, with Allu Arjun close behind at 13th, as the film continues to find traction with audiences.
The list offers fans a weekly pulse on who is breaking through, who is holding steady, and who is fading. It is a barometer as unsparing as the box office itself.
