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Inherent value of co-productions stressed at Frames

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MUMBAI: 1+1=3, film co-production is financially beneficial to the countries involved but one has to be wary of the euro pudding, ensure legal due diligence. These are a few of the ideas that came out during the Ficci Frames session on ‘co-productions a win win situation’.

CEO British Film Commission Steve Norris said: “The UK film council was set up a couple of years ago to serve as a single voice for the films. Later we realised that the UK also needed a global film strategy. However co-production is not easy to define. For instance it is difficult to tell the national identity of Bend It Like Beckham. Last year the UK government approved 132 co-produced films. A decade ago the number was ten. The European co-production convention has 28 countries signed on. This gives us access not just to France and Germany but also to new areas like Romania and the Czech Republic.”

He elaborated on the advantages of co-production thus,”Co-production allows producers to merge resources – creative and talented people regardless of culture.The treaty is a legally binding contract with rules. Once a film is approved whatever benefits, subsidies exist for one country must also completely apply for the other country. However one must beware of the euro pudding. This is when you hire talent from different countries like a Spanish actor, an Italian director of photography not because of cinema techniques or script requirements but simply to avail of the benefits, the result is nonsense. The film has no identity and does not find its audience.

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I feel that a treaty between Indian and the UK is vital. It has to evolve out of the needs of both the countries or else it will remain a simple piece of paper. It must be framed in such a manner that 1+1=3 not 2. Our film industry operates in a European style which is alien to India. So when the treaty is formed it will be quite different from the others. I spoke to the I&B Minister and he rightly spoke about the issue of reciprocity. I have even brought down fund managers who are looking for projects to invest in and co-produce.”

Joint Secretary (Film), I&B Anjuly Chib Duggal said that co-production could especially be useful in the area of animation. Co-production will be one of the main ways of making films. “We are talking with Canada over the possibility of a treaty. Canada has 64 treaties. Besides the economic benefits that come in the form of tax breaks the communication revolution is on in full swing. Therefore people are becoming increasingly aware of content from other countries. From a situation of acceptance we now welcome different takes on a number of issues for instance ‘Crouching Tiger Hidden Dragon,” she said.

Partner Denton Wilde Sapte Ken Dearsley spoke on the legal issues and other things that one must examine. “Co-production is an enabling strategy. There is a lot of detail but once you get right down to the nitty gritty it is worth it. The two types of co-productions that can be done are through treaty and non treaty. In fact very few German films are single productions as film makers want to avail of tax breaks. Usually a film producer does co-production though a special purpose vehicle. Legal due diligence is also crucial. One must make sure that the other party is not tied up in litigation. Usually split laws apply. So for some sectors of production you have the Italian law for some French. The financing plan is also important. Is it going to be through pre sales, below the line benefits or equity? You could go into overcosts which is fine as long as there is a completion guarantee.”

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Dearseley also pointed out the need to get insurance issues sorted out early. Usually the copyright and distribution rights are co-owned. Distribution though can run into run weather and some territories can remain unsold.

The UK has treaties with Norway, Italy, France, Germany. These require films to be made for theatrical release. However the treaties with Australia, Canada and New Zealand allow for the television product as well. In the UK however the tax breaks only apply for films. “

Another criterion for co-production is that financial and filmmaking resources must be pooled. However third party personnel can also be used like small crowds. The finance being put in must be proportionate to the film making activity. Costs that will be incurred should be included in the budget. This includes hard, indirect, overheads, deferment. Dearseley also mentioned that the authorities like to see the receipts go in proportion to the financial contribution of the country. However exceptions can be made.

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Deputy High Commissioner, Canadian High Commission Brian H Dickson said that Canada had been active in the area of co-production since 1963 when the first treaty with France was signed. It is also interesting to note that 90 per cent of co-productions are done with just six countries although there are 64 treaties. So most of them are in a dormant state. From 1992-2000 507 co-production projects have been made. The fact that there are one million Canadians of Indian origin makes for a decent market.

Winter Time Films John Winter ‘Rabbit Proof Fence’ spoke about a commercial project being co-produced with India. “It is about a shared audience and shared creative input. I had an Australian writer. I was able to find an Indian director who could convey the story to the American midlands while doing a musical number which would appeal to Indians. We used Indian crew as well the country’s unique filming methodology. Most Australian filmmaking tends to beindependent in nature. In terms of how they fare there is a constant flow and ebb at work. Some work while quite a few do not manage to go beyond a niche audience.”

 

The session: Co-productions: A win – win game.

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The speakers:Joint Secretary (Film) I&B Anjuly Chib Duggal, British Film Commission CEO Steve Norris, Winter Time Films promoter John Winter, Denton Wilde Sapte partner Ken Dearsley, Canadian High Commisssioner Brian H Dickson
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Event Coverage

Anime India announces Amazon MX Player as co-presenting partner for Anime India Kolkata 2026

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MUMBAI: Riding high on the success of its blockbuster Mumbai debut, Anime India is accelerating its nationwide expansion with the announcement of Amazon MX Player as the co-presenting partner for Anime India Kolkata. The partnership marks a significant step forward in the festival’s mission to deliver large-scale, accessible, and fan-first anime experiences across the country.

Scheduled for 14 and 15 February 2026 at the iconic Biswa Bangla Mela Prangan, Anime India Kolkata will launch the first regional chapter of what is set to be a year-long, multi-city tour. As the curtain-raiser for the 2026 circuit, the Kolkata edition aims to fuse the energy of global Japanese pop culture with India’s fast-growing community of anime, manga, and pop-culture fans.

A household name in digital entertainment, Amazon MX Player brings unmatched reach and cultural relevance to the Anime India platform. With its expanding focus on anime and youth-driven content, Amazon MX Player’s involvement as co-presenting partner reinforces Anime India’s vision of making anime culture more inclusive breaking barriers of language, geography, and accessibility to connect with fans nationwide.

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                                              Glimpses of Anime India Mumbai edition

Anime India Kolkata 2026 will showcase cosplay competitions, interactive zones led by the Indian Gunpla Community, India-39 Vocaloid Community, The Japan Curry, and Adda-o-Otaku by The Otaku Guild. Fans can join tournaments across fighting games, Pokémon VGC, and more. Acclaimed Japanese director Susumu Mitsunaka (Haikyu!!) will attend as guest of honour, appearing in panels and live sessions. Positioned as an immersive celebration of fan culture and industry collaboration, the Kolkata edition marks the beginning of Anime India’s nationwide expansion.

Sharing their perspective on the partnership, Amazon MX Player director Aruna Daryanani expressed, “Anime in India has evolved from a niche interest into a mainstream cultural movement, driven by an increasingly engaged and passionate fanbase. At Amazon MX Player, our focus is on expanding access by bringing anime to audiences across the country for free and in multiple local languages. Our association with Anime India reflects our commitment to supporting the growth of anime in India and deepening connections with fans, while continuing to build Amazon MX Player as a trusted destination for free, high-quality entertainment.”

“Anime India Kolkata is a celebration of how anime has grown beyond entertainment into a powerful cultural and creative force. By bringing fans, creators, and industry leaders onto one shared platform, the festival is helping define the future of pop culture in India,” said Anime India co-founder and director Neha Mehta.

The debut edition of Anime India 2025 in Mumbai attracted over 29,000 fans, quickly cementing its status as a landmark celebration of anime and Japanese pop culture. Riding on this overwhelming response, the Kolkata chapter is projected to draw more than 40,000 visitors across two days, positioning it as one of the biggest anime conventions ever held in eastern India.

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Anime India is focused on bringing together fans from across the country to create a truly pan-India celebration of anime, manga, cosplay, gaming, and Japanese culture. With plans to expand into four key metropolitan hubs in 2026—east (Kolkata), north (Delhi), west (Mumbai), and south (Hyderabad)—the festival seeks to deliver globally benchmarked experiences while supporting and uplifting creators, artists, and fan communities throughout India.

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