English Entertainment
Infinity-On-Demand launched wherein viewers get complete control on the shows
MUMBAI: It is said that life is all about choices that we make – some easy, some defining. This June, Colors Infinity is set to bring a whole new perspective to English language Television, yet again! Starting 11th June, the channel launches its newest, first of its kind offering, ‘Infinity-on-Demand’, where audiences get a chance to handpick 12 seasons of Indian Television Premieres, from an array of exciting international shows that can be binge-watched all weekend!
Set to launch on 11 June, Colors Infinity launches its latest, disruptive offering that gives its viewers complete control on the shows premiering every weekend for 12 weeks on the channel. The choices will be made available on all digital platforms of Colors Infinity where audience can simply log on to the channel’s website and click on their choice that they would like to watch. Viewers will receive a weekly option to select from a choice of three shows on the following link: www.colorsinfinity.com/iod
The winning show of the week will be announced every Wednesday on the channel as well as across its social media platforms.
Commenting on this new development, Colors Infinity vice president programming head of English entertainment Hashim D’Souza said, “Colors Infinity has always pushed boundaries in an endeavour to provide unmatched fresh content to our audiences. At a time when people have control over viewing their choice of shows at their convenience. Infinity-On-Demand is our way of keeping the audience engaged by taking their selection as the final word. With, ‘Infinity-On-Demand’, we’re taking our relationship with our viewers one step forward, giving them the right to call the shots. The shows on the list of voting have been carefully handpicked by the best to fit our programming.”
Since its inception, Colors Infinity has consistently surprised its viewers with a series of disruptive offering and blockbuster premieres. After successful initiatives such as 3 back-to-back shows, Instant Premieres, launch of India’s first home-grown English Singing Talent Hunt and much more, the channel introduces yet another path-breaking concept with Infinity-On-Demand.
The channel has selected a plethora of 14 new shows from across diverse genres. Each series has been hand-picked for its great content and global popularity, including highly-acclaimed titles such as Mozart in the Jungle, Bates Motel, Lucifer, Legends, Peaky Blinders, to name a few.
Come June, Colors Infinity will transform its digital media pages into more interactive fun spaces, and give the audience the chance to sample the shows before voting for it. The shows with maximum votes will ultimately air on Colors Infinity and Colors Infinity HD, back to back over the weekend.
English Entertainment
ZEE5 UK partners Narrative Entertainment to add UK channels
Six FAST channels added as platform sharpens hybrid play in Britain
LONDON: ZEE5 UK struck a first-of-its-kind deal with Narrative Entertainment, bringing mainstream UK television channels onto an Indian streaming platform as it pushes to deepen its footprint in a crowded, mature market.
The partnership adds six of Narrative’s FAST channels to the service, including Great! Movies, Great! Romance, Great! Mystery and kids brands POP, Tiny Pop and POP UP, widening ZEE5 UK’s appeal across genres and age groups.
The move reflects a clear shift in strategy. ZEE5 UK is betting on a hybrid model that blends on-demand content with curated, always-on channels to drive discovery and increase time spent on the platform.
“This partnership represents a meaningful evolution in how we serve audiences in mature markets like the UK, where viewers are defined by habits, convenience and choice rather than geography or language alone,” said Parul Goel, territory head, Europe, Zee Entertainment. “By bringing trusted mainstream UK channels together with our premium originals, movies and kids’ content, we are building a more consumer-centric platform that simplifies viewing while increasing depth and relevance.”
Fateha Begum, commercial director, Narrative Entertainment, said the tie-up would fuel growth for both sides. “Our portfolio of quality programming, with such wide and enduring appeal, is a perfect complement to ZEE5 UK. This is a strong partnership that will support growth for both parties, and we share Zee Entertainment’s vision of an increasingly partnership-led future for the industry.”
ZEE5’s global library spans over 4,000 films and more than 500 originals, with over 130 new titles added annually. The addition of Narrative’s channels strengthens its kids offering and introduces genre-led linear experiences alongside its on-demand catalogue.
The deal also gives Narrative access to ZEE5 UK’s fast-growing user base, extending reach without diluting brand identity, while reinforcing ZEE5 UK’s network of more than 40 live channels.
As streaming wars intensify, ZEE5 UK is widening its playbook, blending content, convenience and partnerships in a bid to win screen time in one of the world’s toughest markets.
