News Broadcasting
Indya.com launches webisode for Star Plus soap ‘Pyaar Ke Do Naam…Ek Raadha, Ek Shyaam’
MUMBAI: Indya.com has announced the launch of the webisodes of its upcoming serial Pyaar Ke Do Naam…Ek Raadha, Ek Shyaam. This webisode offers consumers a sneak preview of the show on the website.
Commenting on this, Ajay Vidyasagar, executive vice president, Marketing and Communications, Star India says, “Star is proud to be at the forefront of adapting to new technologies and pioneering the effective use of new digital media. We see a perceptible increase in acceptance of content on new platforms like Internet. This pioneering effort by launching a webisode on the Internet even before it premieres on television, will help drive lots of viral & word of mouth publicity for the show”.
With its move to allow the viewers to download and watch free of cost, the first episode of the soap, even before it hits on air, Indya.com has set a historical record in the television viewing space and from its day of launch on 10 March, it has already registered over 150,000 video downloads, claims an official release.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
