Hindi
India’s theatre-going population surges 29 per cent in 2023, reaching 15.7 Crore, reveals new Ormax report
Mumbai: A new annual report from media analytics firm Ormax Media, titled Sizing The Cinema: 2024, sheds light on the growth of the Indian theatrical market. The report, based on research conducted in January 2024 among 8,500 Indian audiences across both urban and rural areas, reveals significant growth in the number of theatre-goers in India vis-à-vis the previous year.
According to the report, India now has 157.4 Million or 15.7 Crore theatre-goers i.e., those who watched at least one film in a theatre in 2023. This not only marks a 29% increase compared to the previous year (12.2 crore) but also surpasses the pre-pandemic level (14.6 crore) by 8%.
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These 15.7 Crore audience contributed to the 94.3 Crore footfalls at the domestic box office in 2023, which comes to an average of 6.0 films watched by a typical theatre-goer in India, across all languages put together.
The report also provides demographic (age, gender), geographic and language-wise breakdown of the theatrical audience. Hindi-language cinema has seen the most significant growth, with its audience rising to 9.2 crore, a 58% increase over 2022. Tamil, Telugu, and Kannada films have witnessed a minor drop in audience shares, while Malayalam cinema experienced a 19% increase in audience, rising from 1.0 crore in 2022 to 1.2 crore in 2023.
Ormax media head: Business Development (Theatrical) Sanket Kulkarni emphasised the importance of such data for industry decision-making, “Market sizing and audience data are as crucial as box office numbers when it comes to strategic decision-making,” Kulkarni said. “With a history of more than 100 years and 12,000 Crore plus box office, the Indian film industry needs and deserves a study of this nature and stature. While it is well understood that the theatrical business has made a sound recovery post the pandemic, this report quantifies the recovery, at the level of markets, languages and demographics, leading to a deeper understanding of India’s theatre-going population.”
The full report is available by subscription for film studios, production companies, investors, exhibitors, distributors, media agencies and other companies associated with the theatrical category in India.
Hindi
Zee5 and Applause Entertainment team up for whodunnit ‘Everybody Loves Sohrab Handa’
Rajat Kapoor directs star-studded murder mystery streaming from 10 April.
MUMBAI: Zee5 is serving up another killer collaboration and this time, the murder mystery comes with a generous side of dark humour and family dysfunction. The streaming platform has partnered with Applause Entertainment and Mithya Talkies to bring Everybody Loves Sohrab Handa, a fresh, twisted whodunnit written and directed by acclaimed filmmaker and actor Rajat Kapoor. The film will stream exclusively on Hindi Zee5 from 10 April.
The movie reimagines the classic murder mystery genre with a contemporary, darkly comic edge. It revolves around a group of friends and family who smile, drink, and celebrate together until the silence snaps and long-buried secrets spill out. The stellar ensemble cast includes Vinay Pathak, Ranvir Shorey, Waluscha De Sousa, Saurabh Shukla, Chandrachoor Rai, Neil Bhoopalam, Koel Purie, Palomi Ghosh, and Rajat Kapoor himself.
This latest offering continues the successful partnership between Zee5 and Applause Entertainment, which has previously delivered diverse hits such as Mithya, Bloody Brothers, and Jab Khuli Kitaab.
&TV Business Head of hindi Zee5 and chief channel officer Kaveri Das said, “Our collaboration with Applause Entertainment has consistently delivered distinct, high-impact storytelling. Everybody Loves Sohrab Handa is a natural progression, reinforcing our focus on genre-led content with a compelling whodunnit premise and a strong ensemble cast.”
Applause Entertainment business head for movies Sunil Chainani added, “This film adds yet another compelling layer to our slate with Rajat Kapoor’s unmistakable voice.”
Rajat Kapoor shared, “What interested me was not just the mechanics of a whodunnit, but the emotional violence that precedes physical violence. These are people who smile at each other, but there’s so much that is not said.”
The film promises razor-sharp writing, layered performances, and simmering tension, inviting viewers not just to solve the crime but to unravel the complex relationships at its heart.
If you love a good murder mystery served with wit and emotional depth, Everybody Loves Sohrab Handa looks set to be your next addictive watch. Mark your calendars, the whodunnit drops on Hindi Zee5 from 10 April.
