iWorld
India’s streams face a flood of challenges
MUMBAI: When it rains, it pours, and in India’s streaming world, it’s pouring viewers, pressure and pirates. At the 9th edition of VIDNET 2025, Mohamed Bilal, lead principal engineer at Akamai Technologies, delivered a brisk reality check on what it truly takes to keep live streams afloat in a nation of over a billion people.
Bilal began by reminding the audience that India’s streaming appetite has exploded far beyond the comfort zone of traditional infrastructure. Scale, he said, is no longer a challenge but a constant fact of life. Citing cricket as the ultimate stress test, he revealed a staggering moment during the IPL when 50 lakh viewers joined a stream within 20 to 30 seconds simply because a star batsman began walking out to the crease. The emotional rush for fans is thrilling; for engineers, it is an earthquake.
Complicating matters further is the rise of users in tier 2 and tier 3 cities, which now drive 60 to 65 per cent of major live event traffic. That shift makes nationwide infrastructure essential. No platform, Bilal stressed, can survive by relying only on Mumbai, Delhi or Bengaluru. Akamai itself is now deployed across 55 cities, with deep penetration in smaller towns to ensure smoother, faster delivery.
But scale and quality are only half the battle. The bigger storm cloud is piracy, which Bilal said has returned with surprising force. Fragmented OTT pricing and easy access to illegal streams have created what he called a costly leakage. According to a 2024 article he referenced, India lost around $1 billion to piracy, with 9 crore people watching stolen streams. This year, the number could swell to 15 crore viewers and revenue losses may rise to $2.4 billion.
Most platforms, he warned, still treat security as a checkbox. Pirates, however, are evolving. Bilal explained that Akamai’s approach now relies on layered defences and intelligent detection designed to spot suspicious behaviour, such as a single subscription being used from dozens of devices and locations at once. With access to vast data across Akamai’s distributed network, the company can identify anomalies, assign tokens and track suspicious sessions in real time. The aim is not to eliminate piracy entirely, which he admitted is nearly impossible because “our senses are analogue,” but to make theft difficult, slow and unprofitable.
Ultimately, Bilal’s message was clear. Delivering large-scale live events in India demands far more than strong servers. It requires deep infrastructure, granular data, constant monitoring and a relentless chase to keep content both available and protected. In a country where streams surge like monsoon tides, technology must swim faster than the waves.
His session closed with a simple reminder, great content deserves great protection. And in India’s streaming ecosystem, standing still is not an option.
Gaming
MTG gaming chief Benninghoff joins NODWIN board as esports firm primes for IPO
The Gurugram-based esports firm is pursuing a public listing, has returned to profitability and is growing revenues by 42 per cent
GURUGRAM: NODWIN Gaming is moving fast. The Gurugram-based gaming and esports company has launched a pre-IPO fundraising round, appointed UBS as lead adviser for both the round and a subsequent public listing, and landed a heavyweight board director, all in one go.
The new board member is Arnd Benninghoff, executive vice president of gaming at Stockholm-listed Modern Times Group (MTG), who has overseen the group’s strategic investments and portfolio growth since 2014. He is no stranger to building things: Benninghoff has founded and built fifteen companies, served as chief digital officer at ProSiebenSat.1 Media AG, managing director of SevenVentures, and chief executive of Holtzbrinck eLAB. He began his career as a journalist at Deutsche Presse Agentur and various TV networks, holds a Diplom-Kaufmann in business and administration from the University of Münster, and previously sat on the board of Edgeware AB.
The numbers back the ambition
NODWIN is not pitching a story without substance. The company has returned to EBITDA profitability and posted a 42 per cent year-on-year revenue surge, reaching $58.5m in the first nine months of FY2026. The pre-IPO round will combine a primary issuance to fund global expansion through organic growth and acquisitions, alongside a secondary sale to give existing shareholders some liquidity.
Akshat Rathee, co-founder and managing director of NODWIN Gaming, said Benninghoff understands “the entire lifecycle of the gaming and media ecosystem, from the boots-on-the-ground reality of building startups to the strategic complexity of managing multi-billion dollar global portfolios.”
Benninghoff, for his part, said the company “sits at the intersection of sports, entertainment, and technology, making it one of the most exciting players in the global gaming landscape today.”
A portfolio built for the global south
Founded in 2014 by Rathee and Gautam Virk, NODWIN has quietly assembled one of the more compelling esports portfolios outside the Western hemisphere. Its properties include DreamHack India and Comic Con India, and it recently acquired StarLadder, the Ukraine-based tournament organiser behind premier events in CS:GO and Dota 2. The company also serves as a long-term strategic marketing partner for the Evolution Championship Series (EVO), the world’s most prominent fighting game tournament, helping push it into new geographies.
Its geographic focus spans South Asia, Central Asia, Southeast Asia, the Middle East and Africa. Backers include Nazara Technologies, KRAFTON, Sony Group Corporation, JetSynthesys, and the founders’ investment vehicle Good Game Investments.
What comes next
With UBS running the books, a board freshly reinforced with European media and gaming expertise, and revenue heading in the right direction, NODWIN is laying the groundwork deliberately. The esports industry has burned investors before with big promises and thin margins. NODWIN’s return to profitability, combined with a real portfolio of owned intellectual properties across gaming, music and youth culture, gives it a more credible runway than most. The IPO clock is now ticking.
