Music and Youth
India’s music takes over the world-Spotify reveals 2024’s top exports
MUMBAI: Indian music isn’t just making waves; it’s orchestrating a global takeover. Spotify’s latest data reveals that songs by Indian artists saw a staggering 2000 per cent growth in international consumption since 2019. With listeners across continents grooving to everything from Hindi bangers to indie hip-hop, India’s sonic footprint is bigger than ever.
From chart-topping pop and hip-hop to timeless Hindi melodies, 2024 proved that music from India isn’t just for domestic ears—it’s a global phenomenon. Leading the export charge were artists like Arijit Singh, Pritam, Anirudh Ravichander, Karan Aujla, Shreya Ghoshal, and A.R. Rahman, among others. Their music didn’t just travel; it dominated playlists worldwide.
Spotify’s report highlights that 65 per cent of the top 30 most-exported tracks came from outside the film industry, marking a shift toward artist-first music. The most-exported songs included:
. Big Dawgs – Hanumankind, Kalmi
. Akhiyaan Gulaab (From Teri Baaton Mein Aisa Uljha Jiya) – Mitraz
. Naina (From Crew) – Badshah, Diljit Dosanjh, Raj Ranjodh
. Sajni (From Laapataa Ladies) – Arijit Singh, Prashant Pandey, Ram Sampath
. Tauba Tauba – Karan Aujla
. Jagga Jatt – Badshah, Diljit Dosanjh, Ikka, Sez on the Beat
. Millionaire – Yo Yo Honey Singh
Not only are Indian artists reaching new audiences, but music in regional languages is thriving worldwide. Hindi, Punjabi, Tamil, Malayalam, Telugu, Bengali, and Gujarati songs saw significant growth, with major consumption in the USA, UK, Canada, Pakistan, and Malaysia. Hindi pop, Punjabi hip-hop, and Tamil pop led the charge as the most-streamed genres outside India.
And, of course, Hindi music nostalgia never fades. Classic hits continued to dominate streams, proving that good music never gets old. Timeless tracks like Chammak Challo (Akon, Hamsika Iyer), Tum Hi Ho (Arijit Singh, Mithoon), and Agar Tum Saath Ho (Arijit Singh, Alka Yagnik) remained favourites among global listeners.
With India’s music scene evolving and digital platforms breaking down borders, 2024 was just another step in an unstoppable global journey. Spotify’s insights prove one thing—whether it’s film soundtracks or independent beats, India’s music isn’t just being played; it’s being celebrated worldwide.
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
