iWorld
India’s Home Cable partners with Indonesia’s BesTV to launch global OTT/IPTV services
NEW DELHI: India’s Home Digital Media has joined BesTV Indonesia to launch its OTT (Over the Top)/ IPTV services globally to target the 25 million Indian diaspora living outside India by using the CDN “Content Delivery Network” of Akamai and Octoshape.
Home Digital Media which is a subsidiary of Home Cable Network, an independent Delhi based multi system operator (MSO) and a “Class B” ISP in India headed by Vikki Choudhry, has successfully tested the system.
BesTV and Home Digital Media have been working in close association on this partnership project for the past three years and have rolled out its global OTT services on the various application platforms of Intan, MyTVapp, Relay TV and Home Digital Anytime/Anywhere TV.
Choudhry told indiantelevision.com that this strategic association will provide Live TV channels, Movies and Music on Demand content through various applications specially developed for Android, iOS, 3GPP and Windows with a tailored solution of push and lev transcode made for low bandwidth with adaptive bitrates supporting multi format live streaming for the Aviation and the Maritime Industry.
Targeting about 90 million passengers travelling every month, it will enable passengers on ships and even airlines to watch excellent quality Live TV Indian and International content on their handheld tablets, ipads and laptops while on the move.
Home Digital has a worldwide footprint through its Sillicon valley headquartered technology partner company Gaian Solutions with R&D development centres in India and China. Gaian is a leading edge media technology platform company that caters to all aspects of the content distribution, content streaming, DRM, and also STB solution for delivery over Cable, Satellite, OTT and IPTV platforms.
BesTV Indonesia is an affiliate to BesTV International, a subsidiary of Shanghai Media Group (SMG), China. BesTV Indonesia and BesTV International are principally engaged in the provision of technical content and marketing services for TV, computer and mobile terminals through media source platforms. The Company’s main business includes Internet protocol television (IPTV), mobile, smart television and network video, broadcasting integration movie, television and multimedia production business.
BesTV China is also the pioneer and founder of Chinese IPTV business model in 2005 and has already grown into the world’s largest IPTV operator with more than 20 million effective IPTV users in China.
BesTV International operates its business in North Asia, Southeast Asia and Africa. BesTV has worked enthusiastically to develop comprehensive strategic partnerships with leading manufacturers through close cooperation, with the purpose of building the bridge between television and telecommunications industry, sharing industry opportunities and realizing common development.
iWorld
Micro-Dramas Surge in India, Redefining Mobile Content Habits
Meta-Ormax study maps rapid rise of short-form storytelling among 18–44 audiences.
MUMBAI: Micro-dramas aren’t just short, they’re the snack that ate Indian entertainment, and now everyone’s bingeing between the sofa cushions. Meta, in partnership with Ormax Media, has released ‘Micro Dramas: The India Story’, a comprehensive study unveiled at the inaugural Meta Marketing Summit: Micro-Drama Edition. The report maps how the vertical, bite-sized format is reshaping content consumption for mobile-first audiences aged 18–44 across 14 states.
Conducted between November 2025 and January 2026 through 50 in-depth interviews and 2,000 personal surveys, the research reveals that 65 per cent of viewers discovered micro-dramas within the last year proof of explosive adoption. Nearly 89 per cent encounter the format through social feeds and recommendations, making algorithm-driven discovery the primary engine rather than active search.
Key viewing patterns show a median of 3.5 hours per week (about 30 minutes daily) spread across 7–8 short sessions. Consumption peaks between 8 pm and midnight, with additional spikes during commutes and work breaks classic “in-between moments” that the format fills perfectly. Around 57 per cent of viewing happens in ambient mode (while doing something else), and 90 per cent is solo, enabling more intimate, personal storytelling.
Romance, family drama and comedy lead genre preferences. Audiences show growing openness to AI-generated content, 47 per cent find it unique and creative, while only 6 per cent say they would avoid it entirely. Regional languages are surging after Hindi and English, Tamil, Telugu and Kannada dominate consumption.
Meta, director, media & entertainment (India) Shweta Bajpai said, “Micro-drama isn’t a passing trend, it’s rewriting the rules of Indian entertainment. In under a year, an entirely new category of platforms has emerged, built audience habits from scratch, and created a business vertical that is scaling fast.”
Ormax Media founder-CEO Shailesh Kapoor added, “Micro-dramas are beginning to show the early signs of becoming a distinct content category in India’s digital entertainment landscape. When a format aligns closely with how audiences naturally engage with their devices, it has the potential to scale very quickly.”
The study proposes ecosystem-wide responsibility, universal signposting of commercial intent, shared accountability among advertisers, platforms, creators, schools and parents, built-in safeguards, and formal media literacy in schools.
In a feed that never sleeps and a day that never stops, micro-dramas have slipped into the cracks of every spare minute turning 30-second stories into the new national pastime, one vertical swipe at a time.
