iWorld
India’s freeze on bank accounts is harassment, ByteDance tells court
New Delhi: Video sharing app TikTok's parent company,ByteDance has told the Bombay high court that the government's decision to freeze its bank accounts in a probe of possible tax evasion amounts to harassment and was done illegally, Reuters reported on Sunday.
The Chinese technology company had reduced its Indian workforce in January amid uncertainty over its future business in the country and its short-lived foray into one of the biggest markets. The decision came months after the government announced a ban on its popular video app TikTok which had amassed hundreds of millions of users in India. The ban was announced following a border clash between India and China.
Reuters had reported that an Indian tax intelligence unit had ordered HSBC and Citibank in Mumbai to freeze bank accounts of ByteDance India in March, as part of its probe of the company’s financial dealings. The Chinese firm challenged the freeze in Bombay high court. The court declined to grant ByteDance immediate relief last Wednesday and listed the case for next hearing on 6 April.
ByteDance India also told the court it has a 1,335-strong workforce, including outsourced personnel, and the account freeze has impacted the release of their March salaries. In the 209-page court filing lodged on 25 March accessed by Reuters, the Chinese company told the court that the "authorities acted against the company without any material evidence and gave no prior notice, as required by Indian law, before such drastic action". It further added, that “blocking accounts during the process of investigation amounts (to) applying undue coercion. It is intended, improperly, to harass the petitioner.”
The Beijing-headquartered company is also facing global scrutiny over TikTok’s data collection practices.
iWorld
JioHotstar enters micro-drama space with 100 shows under Tadka banner
Short-form push targets 300M users as content meets commerce in new format
MUMBAI: JioStar has made a bold play in India’s fast-growing micro-drama space, rolling out over 100 short-form shows under its new Tadka banner on JioHotstar, timed with the massive viewership surge of the Indian Premier League 2026.
The scale of the launch signals clear intent. Rather than testing the waters, the company has dived in headfirst, releasing a wide slate of content on day one. Each show is designed for quick consumption, with episodes running 60 to 90 seconds in a vertical format tailored for mobile-first audiences.
The move comes as India’s micro-drama market, currently valued at around $300 million, is projected to grow tenfold to over $3 billion by 2030. Globally, the format has already proven its mettle, with China’s micro-drama sector recording explosive growth in recent years.
What sets this rollout apart is its built-in monetisation strategy. The shows are free to watch and ad-supported, with brand integrations woven directly into storylines from the outset. It reflects a broader shift where content and commerce are increasingly intertwined, rather than operating in silos.
The timing is equally strategic. With more than 300 million users already tuning in for IPL action, JioHotstar is effectively turning cricket’s biggest stage into a discovery engine for its new format.
The company is not entering an empty arena. Early movers like Kuku TV, MX Player and platforms backed by Zee Entertainment Enterprises have already laid the groundwork, building audiences and validating demand for snackable storytelling.
Now, with scale, distribution and advertiser interest aligning, the big players are stepping in. For JioStar, Tadka may well serve as a proving ground for the next evolution of digital entertainment, where every minute counts and every second sells.
If the bet pays off, India’s next big content wave might just arrive in under 90 seconds.
