iWorld
“India’s economy is a shining beacon of hope in these challenging times,” says PM Modi in a post on Moneycontrol’s #BullishOnIndia campaign
Mumbai: Tweeting on the recently launched Moneycontrol Bullish on India campaign, prime minister Narendra Modi on Saturday said that India’s economy is a shining beacon of hope in these challenging times.
In his post on social media platform X (earlier known as Twitter), the prime minister wrote, “India’s economy shines as a beacon of hope in these challenging times. With robust growth and a resilient spirit, the future looks promising. Let us keep this momentum and ensure prosperity for 140 crore Indians.”
India’s economy shines as a beacon of hope in these challenging times. With robust growth and resilient spirit, the future looks promising. Let us keep this momentum and ensure prosperity for 140 crore Indians! https://t.co/MnR4IXZuwm
— Narendra Modi (@narendramodi) August 19, 2023
Moneycontrol, India’s leading markets and finance platform, recently launched the campaign ‘Bullish On India’ to showcase India’s economic resilience and growth potential in various critical sectors. It aims to analyse the key drivers of India’s economic growth while fostering awareness about the unparalleled potential the nation offers at a time of a global economic slowdown.
‘Bullish On India’ will put a spotlight on India’s vast economic landscape to provide investors, businesses, and readers with comprehensive insights into the factors propelling India’s growth trajectory. With a detailed analysis of macroeconomic factors such as manufacturing, demography, economy, markets and India’s rising stand in the global leadership, ‘Bullish on India’ has been presented as a data-backed campaign that underlines India’s resilient economic growth.
Various adversities have shaken economies worldwide in the past few years. However, India is standing tall, retaining its stature as the ‘world’s fastest-growing major economy’. With the nation set to become the third-largest economy in the coming years, the campaign captures various facets of India’s growth story through a unique editorial series, which will see contributions from leading names from all walks of life.
e-commerce
Instamart gold dig event at Hussain Sagar goes viral
Hyderabad activation ties to gold price lock offer ahead of Akshaya Tritiya
MUMBAI: All that glitters isn’t just gold, it’s also great marketing. A quirky on-ground activation by Instamart at Hussain Sagar Lake has turned into a viral spectacle, with videos of people digging for gold coins flooding social media feeds this week. The campaign, executed in collaboration with Moms, transformed a patch of the city’s iconic lakefront into what online users quickly dubbed a “mini gold rush”. Armed with spades, participants dug through a mud-filled pit in search of hidden gold coins, an activity that drew crowds, cameras and plenty of commentary online, ranging from amused disbelief to outright fascination.
At the heart of the frenzy was a promotional push for Instamart’s ‘Gold Price Lock’ feature, which allows users to secure prevailing gold rates between April 10 and April 16 and complete their purchase later during Akshaya Tritiya, a period traditionally associated with high gold buying. The mechanic cleverly blended physical participation with digital conversion, turning curiosity into a potential transaction.
Branded as ‘Gold Diggers’, the activation leaned into gamified engagement. Those who struck lucky walked away with coins, those who didn’t were nudged with a simple message: lock the price now, buy later. The result was a steady stream of footfall and a surge in user-generated content, as onlookers and participants alike documented the spectacle.
The timing is significant. India remains one of the world’s largest consumers of gold, with demand peaking around Akshaya Tritiya. Data from the World Gold Council suggests the festival alone accounts for roughly 25–30 tonnes of gold purchases annually, making it a high-stakes window for brands looking to tap into consumer sentiment.
As the ‘Gold Price Lock’ feature remains live until April 16, the campaign has already done its job turning a simple product feature into a citywide moment. Because sometimes, the quickest way to get people talking about gold isn’t to sell it, it’s to make them dig for it.
