GECs
Indias economic confidence revives says Ipsos study
MUMBAI: India’s economic confidence revived substantially due to healthy farm output, a sharp boost in exports and narrowing of current account deficit, according to a report by global research firm Ipsos.
According to the “Ipsos Economic Pulse of the World” study, India’s economic confidence jumped sharply by 11 points to 51 per cent in the month of November compared to the month of October 2013. India now stands as the seventh most economically confident country in the world after Saudi Arabia, Germany, Sweden, Canada, China, and Australia.
Three in ten (32 per cent) Indians believe a health increase of five points. Indians are very hopeful about stability and growth in future with general election in the first half of 2014; four in ten (42 per cent) people expects that the economy in their local area will be stronger in next six months, a slender rise of one point.
“Indian economy has bottomed out after a two-year slump and it is likely to see a positive growth trend from here on with positive indicators like narrowing CAD, revival of exports, growth of manufacturing sector and increasing investor confidence,” said Ipsos in India CEO Mick Gordon.
“Good Monsoon resulted in bumper crop output, which in turn generated rural demand for goods such as tractors, motorcycles and consumer goods leading to growth of the manufacturing sector,” added Gordon.
The online Ipsos Economic Pulse of the World survey was conducted in October 2013 among 18,083 people in 24 countries.
After a significant decline last month, the average global economic assessment of national economies surveyed in 24 countries took a one-point turn for the better this month as 37 per cent of global citizens rate their national economies to be “good.”
Saudi Arabia (85 per cent) continued to dominate the global ratings of national economies, followed in a distance by Germany (68 per cent), Sweden (67 per cent), Canada (66 per cent), China (65 per cent) and Australia (64 per cent). Once again, only a handful of those in Spain (four per cent) rate their national economies as ‘good’, followed by Italy (five per cent), Hungary (10 per cent), France (10 per cent), and South Korea (19 per cent).
Countries with the greatest improvements in this wave were Indonesia (45 per cent, 14 points), India (51 per cent, 11 points), South Africa (27 per cent, six points), Brazil (35per cent, five points), Great Britain (29 per cent, five points) and China (65 per cent, four points).
Those from Brazil (62 per cent), once again, hold the strongest future outlook for their local economy in the next six months. The other high-ranking countries, which followed at a distance, were: Saudi Arabia (48 per cent), India (42 per cent), China (39 per cent), Indonesia (37 per cent) and Argentina (37 per cent).
GECs
ZEEL overhauls sales structure to chase growth across TV and digital platforms
New structure sharpens digital push as viewing habits fragment fast
MUMBAI: Zee Entertainment Enterprises Ltd. is reshuffling its sales playbook as it looks to keep pace with a fast-changing media landscape, where audiences are scattered, screens are multiplying and advertisers are following the data.
According to media reports, the rejig is anchored in the company’s push to build a more integrated, data-led monetisation engine, one that can straddle both traditional television and fast-growing digital platforms with equal ease.
At the heart of the move is a reworked sales architecture designed to deliver cross-platform solutions. With connected TV gaining ground and digital consumption surging, ZEEL is aligning its teams to move quicker, think broader and sell smarter.
The restructuring is being led by chief operating officer, advertisement revenue, Sandeep Mehrotra, at a time when the company says it is seeing tremendous growth. The idea is simple: match the right talent to the right opportunity in a market that is anything but static.
As part of the overhaul, several long-serving executives have been elevated to chief sales officer roles across regions and content clusters. Sanjoy Chatterjee will head the east market, while Gunjarav Nayak takes charge of the west along with high-margin verticals such as hmg, brand works, intellectual properties and digital sales. Rajnish Gupta will oversee bengaluru and chennai markets alongside the kannada and tamil clusters.
In other key moves, Divjyot Dhanda will lead hyderabad and kochi markets and manage zee tv, zee keralam and the telugu cluster. Roshan Vasu Kotian will supervise a diverse portfolio including Zee Marathi, &tv, Zee Punjabi, Zee Anmol, Big Magic and Zee Biskope.
The company is also strengthening its bench, appointing national sales heads across retail, regional clusters, digital and brand solutions. Ankur Kapila’s appointment to lead digital sales signals a sharper push into a segment that continues to outpace traditional formats.
Behind the scenes, dedicated strategy and operations roles have been carved out for both linear and digital businesses. Nitin Shetty, Rajkiran Shrivastav and Priya Nambiar will take on key responsibilities to ensure the new structure runs with precision.
The broader aim is clear. ZEEL wants a bigger slice of advertising budgets that are steadily drifting towards digital and connected TV ecosystems. By integrating its offerings, the company hopes to deepen client relationships while unlocking new revenue streams.
The new structure takes effect immediately, with Mehrotra continuing to report to chief executive officer Punit Goenka and steer the company’s advertising revenue strategy. Senior executive Laxmi Shetty will support the transition, with her revised role expected to be announced soon.
In a market where content is everywhere but attention is scarce, ZEEL’s latest move is less about rearranging the org chart and more about staying in the game.
