Hindi
India’s aerial action film ‘Fighter’ launches exclusive merchandise line
Mumbai: In anticipation of the much-awaited release of India’s Biggest Aerial Action Film, ‘Fighter,’ the production team is thrilled to announce the launch of its own merchandise line. Collaborating with prominent platforms including FlipKart, Souled Store, HRX, Vega, A47, and more, ‘Fighter’ introduces an extensive range of exclusive merchandise to delight fans and enthusiasts alike.
The strategic partnership with renowned platforms is designed to transcend the cinematic experience and provide fans with an immersive connection to the world of ‘Fighter.’ The merchandise line encompasses a diverse array of offerings, ranging from trendy apparel and accessories to coveted collectibles and memorabilia.
Viacom18 Studios COO Ajit Andhare shared, “We are thrilled to bring the captivating world of ‘Fighter’ to life beyond the screen. Delighted to partner with multiple platforms for ‘Fighter’s’ exclusive merchandise line. Through a meticulously curated collection of apparel and accessories, fans will have the opportunity to immerse themselves in the thrilling universe of ‘Fighter’.”
“This is the first instance when such a comprehensive range of film merchandise has been curated for an Indian film. We are very proud of this work,” shared Andhare.
The merchandise line is a testament to ‘Fighter’s’ commitment to delivering an unparalleled cinematic experience. Fans can now not only witness the heart-pounding action on the big screen but also carry a piece of the ‘Fighter’ legacy in their daily lives through these specially curated items.
Hindi
Zee5 and Applause Entertainment team up for whodunnit ‘Everybody Loves Sohrab Handa’
Rajat Kapoor directs star-studded murder mystery streaming from 10 April.
MUMBAI: Zee5 is serving up another killer collaboration and this time, the murder mystery comes with a generous side of dark humour and family dysfunction. The streaming platform has partnered with Applause Entertainment and Mithya Talkies to bring Everybody Loves Sohrab Handa, a fresh, twisted whodunnit written and directed by acclaimed filmmaker and actor Rajat Kapoor. The film will stream exclusively on Hindi Zee5 from 10 April.
The movie reimagines the classic murder mystery genre with a contemporary, darkly comic edge. It revolves around a group of friends and family who smile, drink, and celebrate together until the silence snaps and long-buried secrets spill out. The stellar ensemble cast includes Vinay Pathak, Ranvir Shorey, Waluscha De Sousa, Saurabh Shukla, Chandrachoor Rai, Neil Bhoopalam, Koel Purie, Palomi Ghosh, and Rajat Kapoor himself.
This latest offering continues the successful partnership between Zee5 and Applause Entertainment, which has previously delivered diverse hits such as Mithya, Bloody Brothers, and Jab Khuli Kitaab.
&TV Business Head of hindi Zee5 and chief channel officer Kaveri Das said, “Our collaboration with Applause Entertainment has consistently delivered distinct, high-impact storytelling. Everybody Loves Sohrab Handa is a natural progression, reinforcing our focus on genre-led content with a compelling whodunnit premise and a strong ensemble cast.”
Applause Entertainment business head for movies Sunil Chainani added, “This film adds yet another compelling layer to our slate with Rajat Kapoor’s unmistakable voice.”
Rajat Kapoor shared, “What interested me was not just the mechanics of a whodunnit, but the emotional violence that precedes physical violence. These are people who smile at each other, but there’s so much that is not said.”
The film promises razor-sharp writing, layered performances, and simmering tension, inviting viewers not just to solve the crime but to unravel the complex relationships at its heart.
If you love a good murder mystery served with wit and emotional depth, Everybody Loves Sohrab Handa looks set to be your next addictive watch. Mark your calendars, the whodunnit drops on Hindi Zee5 from 10 April.
