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Indians watched a mix of digital content: BARC-Nielsen
MUMBAI: There is no formula to catch the audience online. Lately, many of the streaming players have been stating that every genre has different audiences and there’s not just one genre which works better. The latest report by BARC-Nielsen establishes the fact that the top five content for digital audience is a mix of fiction, history, mythology and supernatural.
BARC-Nielsen have put together the fourth session in the insights series assessing the impact of COVID-19 on television consumption and smartphone usage. January has been referred to as the pre-Covid-19 period, compared to recent weeks.
What did India watch?
Money Heist by Netflix, which caught the attention of streamers, has ranked as the top content in the week. Other trending shows are Mahabharat, Devon ke Dev..Mahadev, Big Boss, Panchayat, Yeh Rishta Kya Kehlta Hain, How I Met Your Mother, Savdhaan India along with news. Mission Mangal, Angrezi Medium, Housefull 4, Arjun, The Lion King, Aladdin, Frozen II, Good Newzz, Shikara are the most watched movies online. The report has been made based on content of Amazon Prime, Hotstar, MX Player online, Netflix, Voot and ZEE5. Money Heist, Stranger Things, Out of Love, Special Ops, Little Things, Sex Education, Asur, Hostages, Narcos, Tom Clancy’s Jack Ryan were among the top ten original series.
How did the consumption go up?
As per the report, overall VOD consumption is at four hours per week, up by 12 per cent. However, the 35-44-year age group’s consumption has seen the highest jump at 34 per cent. While the consumption in metro cities has gone up by 19 per cent, the growth in non-metro city is 23 per cent.
iWorld
Parineeti Chopra hosts new parenting series Mom Talks on Zee5 and Bullet
Celebrity parents share honest stories in 9-episode show launching 4 April 2026.
MUMBAI: Parineeti Chopra is stepping into a brand-new role not on the big screen, but as the warm, relatable host helping parents navigate the beautiful chaos of raising children. Bullet microdrama and Zee5 have announced the launch of Mom Talks, a fresh content-led IP hosted by the popular actress. The 9-episode series brings together celebrity parents including Imran Khan, Neha Dhupia, Vikrant Massey & Sheetal, and Gauahar Khan & Zaid Darbar to share candid, real-life perspectives on everyday parenting.
Positioned as a high-engagement format, Mom Talks taps into the growing demand for authentic and credible parenting content. It also offers seamless, contextual integration opportunities for brands. The series is backed by a strong lineup of partners including Johnson’s Baby, GSK, Aveeno Baby, Mini Klub, Titan Eye+ and Cordelia Cruises.
Bullet microdrama app, co-founder & chief business officer Azim Lalani said the show exemplifies how content is evolving towards more rooted, sustained engagement. “It’s about bringing content that people come back to, while creating a natural space for brands to be part of the narrative,” he noted.
Mom Talks creator Bullet head of AVOD & partnerships Munaf Merchant explained the core idea, “We wanted to build a safe, honest, one-stop destination for parents seeking real answers to everyday questions.”
The first episodes will stream for free on ee5 AVOD starting 4 April 2026, with new episodes dropping every Friday and Saturday. The series will also be available on the Bullet microdrama app.
Speaking about their association, Peeyush Unikkat from Johnson’s Baby highlighted the brand’s focus on supporting modern parenting journeys, while Aakash Mehta from GSK emphasised the show’s role in making important health conversations more relatable for new parents.
In a digital space often filled with filtered perfection, Mom Talks promises something refreshingly real honest conversations, celebrity insights, and practical wisdom, all wrapped in Parineeti Chopra’s engaging presence. For Indian parents, this could be the parenting series they’ve been waiting to binge.
