e-commerce
Indian weavers to get an online platform now
MUMBAI: With a view of giving a boost to the handloom industry of the county, the Ministry of Textiles has announced that the Ministry through Development Commissioner for Handlooms has signed a Memorandum of Understanding (MoU) with e-commerce platform Flipkart. The aim of the partnership is to provide online marketing coverage to the sector.
The collaboration will empower the weavers and boost manufacturing in the country. Through this exclusive agreement, Flipkart’s aim is to provide weavers in India online marketing platform, infrastructural support in data analytics and customer acquisition to help them get remunerative prices for their products and scale up their business.
The MoU was signed in the presence of the Minister of State (Independent Charge) Textiles, Santosh Kumar Gangwar, Flipkart VP – Marketplace, Ankit Nagori, Development Commissioner (Handlooms) SK Panda and other officials of the Ministry of Textiles.
The Minister for Textiles while speaking on the occasion congratulated the heads all the organisations and maintained that they must work tirelessly for the uplift of weavers and ensure the success of the venture. He mentioned that periodic review of the sales and progress of the weavers in the targeted clusters should be carried out emphasising that the focus of this association should be to help weavers and weaver entrepreneurs to produce products in tune with the buyer requirements and grow significantly so that they may become manufacturers not only at a local but also at a national level.
According to the release by Ministry; this kind of a coordinated effort has been planned and executed for the first time with Flipkart for handloom weavers which will bridge the missing linkages of market intelligence, market access and logistics and help the Indian weavers in getting remunerative prices for their products.
The weavers will sell their products under their brand name and evolve as an entrepreneur selling his products directly to buyers across the country without stepping out of their workplace. The data analytics and market intelligence provided by Flipkart will help the weavers focus only on producing better saleable product ranges. This in turn will help them plan their production and inventory and expand their business.
This partnership will connect the artisans directly to the buyers and the guidance by Flipkart in packaging, collecting and delivering to the buyer will motivate the artisans in rural India.
Earlier this month, Flipkart signed a MoU with the Ministry of Labour and Employment’s Directorate General of Employment & Training (DGET), aiming to train at least 5,000 students by December. Flipkart joined hands with the government to train people from semi-urban and rural areas and possibly employ them at the company or its business partners.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
