iWorld
Indian Police Force’s trailer launch by installing 18 ft. mystery boxes
Mumbai: The highly anticipated Amazon Original series Indian Police Force, created by director RohitShetty, is all set to make its mark on the digital landscape. Renowned for his superhit cop franchises like Singham, Simmba, and Sooryavanshi, Shetty is now gearing up to introduce fans to the next chapter of his cop universe, a series that promises to redefine the very essence of action-packed storytelling. The dynamic duo of Sidharth Malhotra and Shilpa Shetty spearheads the cast of this upcoming series, ensuring a cinematic spectacle filled with high-octane action and nail-biting chases.
In an interesting move, Prime Video takes the excitement around the Indian Police Force to a whole new level with ‘Amazon Delivers Action’. The series invites audiences to unlearn the ordinary and prepare for an experience that transcends expectations. To build anticipation around the trailer among fans, Prime Video installs 18 ft. larger than life Amazon delivery boxes across Chandigarh’s Sukhna Lake, Udaipur’s City Palace, Indore’s Chappan Dukan, Delhi’s Select City walk & INA Dilli Haat, Lucknow’s Lulu Mall and Mumbai’s Juhu beach amongst other states and cities including Gujarat, Kerala, Jaisalmer, Coorg, Hyderabad and Jammu & Kashmir (Gulmarg) . These gigantic structures aren’t just installations; they’re hints at something truly monumental. What lies within adds an extra layer of excitement to the lead up to the trailer launch.
Indian Police Force marks Rohit Shetty’s digital directorial debut in a spectacle that is headlined by Siddharth Malhotra in a refreshing cop avatar. The talented star cast of the series also features Shilpa Shetty Kundra, Vivek Oberoi, Shweta Tiwari, Nikitin Dheer, Rituraj Singh, Mukesh Rishi, Lalit Parimoo in pivotal roles. The cop action drama is slated to premiere on 19 January 2024, exclusively on Prime Video, in India and across more than 240 countries and territories worldwide.
iWorld
Banijay Asia’s The 50 tops OTT charts with 8.1 million JioHotstar views
Reality competition becomes most watched show on JioHotstar in debut week.
MUMBAI: Fifty contestants walked into a palace, but millions of viewers showed up for the drama. Reality competition The 50, produced by Banijay Asia, has emerged as the most watched show on JioHotstar, clocking 8.1 million views in its debut week. The figure, reported by Ormax Media, places the show at the top of the OTT viewership charts and marks a strong opening for the digital reality format.
Adapted from a popular French format, The 50 brings together 50 personalities from television, digital platforms, music and reality shows inside a grand palace setting. Over the course of a 50 day competition, participants form alliances, compete in unpredictable tasks and navigate eliminations as the field steadily narrows.
Guiding the game is a mysterious figure known as The Lion, an unseen game master whose voice introduces twists, challenges and strategic turns throughout the show, adding an extra layer of suspense to the contest.
What distinguishes The 50 from typical reality competitions is its audience driven prize structure. Instead of the winner taking home the final reward, the prize is awarded to one of the winner’s registered followers through the show’s dedicated app. The mechanism effectively turns viewers into participants, allowing fans to have a direct stake in the outcome.
The contestant lineup features a mix of television actors, reality stars and digital creators, including Karan Patel, Urvashi Dholakia, Divya Agarwal, Mr Faisu and Dushyant Kukreja, each bringing their own fan following to the show.
With its blend of celebrity personalities, strategic gameplay and interactive viewer participation, The 50 has quickly carved out a strong foothold in India’s digital entertainment landscape. Its 8.1 million views in the opening week underline the growing appetite for large scale reality formats designed specifically for OTT audiences.
