Applications
IndiaMart launches mobile app for Windows users
MUMBAI: IndiaMart has launched its mobile application for the Windows platform. The mobile app would assist the Windows users in finding the right business partners, even while on the move.
Buyers can fulfill their requirements by searching for relevant suppliers, comparing prices, sending enquiries, posting requirements, etc., anytime and anywhere, by using a smart and intuitive, yet simple interface. The mobile app is available for download on the Windows Store and has been designed for Windows 08 and above.
IndiaMart founder and CEO Dinesh Agarwal said, “The industry has been evolving each day, to drive the customer experience a notch higher every time. As per statistics, India is the second biggest user of Windows phone in the world, with a user base of 7.5 per cent. Having registered over 5 lac app downloads on the Android & iOS platforms, we strongly felt that the launch of the Windows App was important and inevitable. We are extremely confident that our new initiative would open up an array of business opportunities for Windows users.”
The app also provides various benefits to the sellers, especially to the small and medium enterprises, by facilitating on-the-go business for them. IndiaMart Windows App supports exclusive features for individual seller accounts, as well as detailed product listing view as per categories and sub-categories, among many interesting aspects.
Agarwal added, “Mobile has proved to be an important medium for our business, with about 40 per cent of the traffic on IndiaMart coming through mobile. Also, we have found that the average time being spent on IndiaMart Mobile App is more than the average time spent on our mobile site, clearly pointing towards a growing importance and usage of Apps. We are delighted to see a good response for our Windows App so far, with over 20,000 installations already witnessed within a few days of its launch. We expect this to grow further, and help more and more buyers and sellers grow their businesses.”
With this new App on Windows, IndiaMart now has its application available on all major platforms, including Android, iOS, and Blackberry.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
