News Broadcasting
Indiagames launches Games on Demand with MTNL Tri-band
MUMBAI: Online and mobile games company Indiagames has launched its new service – Games on Demand with MTNL broadband service Tri-band.
The service promises to offer existing and new MTNL Tri-Band subscribers unlimited consumption of PC games at monthly subscription fees of Rs 300 for the premium package and 150 for the casual games package.
As per an official release, the tie-up will give MTNL users the benefit of :
1) Accessing a broadband gaming service from Indiagames on MTNL Tri-band at an affordable subscription fee
2) Unlimited game play of premium international games
3) Saying goodbye to pirated games, with full versions of the latest PC games
4) Free mobile game download with every subscription
Commenting on the launch of the service, MTNL Mumbai executive director M S Rana said, “Games on Demand one of the most important value added services offered by MTNL for its consumers. We have always been on the lookout for enhancing user experience and feel that the new service would bring affordable world class gaming entertainment within the reach of consumers.”
Indiagames Ltd CEO Vishal Gondal says, “The Games on Demand service will have a catalytic effect on the currently nascent but rapidly growing gaming audience in India by bringing compelling content at a great value for money price point. Further, with over 80 per cent of games in India being sold illegally, we believe that our unparalleled price and service offering will significantly expand the segment of legitimate game sales in India”.
Gondal further added that “We have been delighted by MTNL’s speed of response and turn around times and are looking forward to rolling out the service on India’s largest basic telephony provider in metros.”
The service will include popular international titles such as Age of Empires II, Brian Lara’s Cricket, Flight Simulator, Rise of Nations and IGI 2 Covert Strike amongst others, adds the release.
As an additional value add, Indiagames and MTNL will offer the service with all its features on a free trial basis for the first 4 days and a free mobile game download on registration. To experience this service and register, customers can log on to http://god.indiagames.com/mtnl or call 1504 for further details.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
