DTH
IndiaCast UTV vs DishTV: Who really won?
MUMBAI: It’s a battle that has both warring parties claiming victory. We are referring to the IndiaCast UTV Disney vs Dish TV scrap wherein each has been taking potshots at each other on an ‘on-request channel’ scheme that the platform has been running which involves the aggregators’ channels.
Both petitioned the Telecom Dispute Settlement Appellate Tribunal (TDSAT) for a resolution and judgment.
The matter was heard by the TDSAT today. IndiaCast’s pleas were:
*Declare that the ‘on request’ categorisations of IndiaCast UTV channels in its current form be declared null and void.
* Declare that the payment of monthly licence fees by DishTV be done in terms of TRAI regulations.
* Declare that the scrolls/crawls being run by DishTV on IndiaCast UTV is (sic.) absolutely illegal.
*Permanently restrain Dish TV from running any scroll in any manner whatsoever.
*Pass an ad interim ex-parte order directing Dish TV to pay licence fees to IndiaCast UTV on the basis of the number of subscribers of packages in which the aggregators channels are placed.
* Pass an ad interim order restraining Dish TV from, in any manner whatsoever switching off or blacking out the aggregator’s channels to subscribers, subscribing to the package in which the IndiaCast UTV channels exist.
DishTV’s plea was:
* IndiaCast UTV be restrained from issuing false, frivolous, and baseless alert notices to the subscribers of DishTV.
*Declare the alert notice issued by IndiaCast UTV as illegal, malafide and defamatory.
* Direct IndiaCast UTV to issue an unconditional and unqualified apology for publishing the wrong false and misleading alert notices to subscribers of DishTV.
* Direct IndiaCast UTV to issue a corrigendum in all the newspapers and channels with the same prominence where the alert notices have been published.
At the time of writing both claimed that the tribunal had ruled in their favour.
While IndiaCast UTV stated that the TDSAT has struck down the ‘on-request channel’ scheme, Dish TV said it has not, adding that it is going to continue with it – albeit with a rejoinder that it will be called an ‘a la carte on request channel scheme.’
IndiaCast UTV, on its part, has agreed to DishTV’s pleas to stop running the alert notices in newspapers and on air.
Sources in IndiaCast UTV say their fears about the scheme were that DishTV could have mis-utilised it by making its channels available in both the DTH operator’s base and other subscriber packs and also in its a la carte offerings.
If subscribers did not send an SMS confirming that they wanted the IndiaCast UTV channels, these would be dropped from their pack offerings, even as subscribers would continue paying as per earlier pack prices. Since subscribers would have unsubscribed, Dish TV would not be liable to make payments to IndiaCast UTV despite collecting the entire price for the pack (inclusive of the IndiaCast UTV channels). This, IndiaCast UTV executives feared, would lead to a loss of revenues for them.
They point out to an earlier interview in which DishTV CEO R.C. Venkateish was quoted as saying that the ‘on request channel’ scheme “is not a la carte offering but a scheme that will run on existing packs. We intend to progressively classify a number of channels as ‘on request channels’.”
DishTV’s lawyers, however, clarified with the TDSAT today that the IndiaCast UTV channels would not be offered in all the various subscription packs that the operator offers but rather as a la carte offerings from 1 January 2014. And this is exactly what the aggregator was seeking, say IndiaCast UTV sources.
Earlier agreements between DishTV and IndiaCast UTV for 22 channels in its bouquet are slated to expire on 31 December 2013, while those for another 11 are slated to expire on 31 March 2014.
DishTV sent out an official statement, which said:
“The TDSAT has disposed off the petition of IndiaCast UTV and has upheld the ‘on request DishTV’ scheme where the channels of IndiaCast UTV will be provided by DishTV to its subscribers on a la carte basis. On the petition of DishTV, the TDSAT has also directed IndiaCast UTV to stop publishing advertisements against the ‘on request channel’ scheme of DishTV. We have also been allowed to run the scrolls publishing the ‘on request channels’ scheme by mentioning that the channels will be available on a la carte basis.”
We at indiantelevision.com don’t know if we have seen the last of the exchange of fisticuffs between the two. Let’s wait and watch how things pan out in the coming days.
DTH
DD Free Dish e-auction heats up with 26 MPEG-2 slots sold in two days
Hindi movies, GEC and news dominate; Star Utsav Movies tops Day 2 at Rs 213.45 crore
MUMBAI- The bidding war on DD Free Dish is turning into a blockbuster and the slots are selling faster than popcorn at interval. Prasar Bharati’s 8th annual MPEG-2 e-auction delivered another strong day on Tuesday, with 18 more channels securing spots across movies, regional music and news buckets, taking the two-day total to 26.
Day 2 belonged to the movies and news categories. In Bucket A (Hindi Movies), Star Utsav Movies led the pack at Rs 213.45 crore, pipped only narrowly by Zee Action at Rs 213.4 crore. Goldmines landed at Rs 13.35 crore and Zee Anmol at Rs 13.3 crore, showing razor-thin price bands and fierce competition. Bucket B saw Zee Bioscope top at Rs 10.6 crore, Bhojpuri Cinema Rs 10.5 crore, B4U Bhojpuri Rs 10.2 crore, while Showbox, Unique TV and B4U Music each closed at Rs 10.25 crore.
News channels in Bucket C stayed tightly bunched: NDTV, Aaj Bharat, Zee News and India TV all secured slots at Rs 8.6 crore, with News Nation and ABP News slightly higher at Rs 8.65 crore. Bucket D rounded out with Russia Today at Rs 9.75 crore and GTC Punjabi at Rs 7.92 crore.
Day 1 had already set a premium tone, with eight slots snapped up – six in Bucket A+ (Hindi/Urdu GEC, starting reserve Rs 15 crore) and two in Bucket A (Hindi/Urdu Movies, starting Rs 12 crore). Sony PAL topped Day 1 winners at Rs 16.55 crore, Star Utsav Rs 16.25 crore, Shemaroo TV Rs 16.35 crore, Zee Anmol, Colors Rishtey and Sun Neo at Rs 16.40 crore each. Sony WAH took a Bucket A slot at Rs 13.95 crore and Zee Anmol Cinema at Rs 13.45 crore.
The surge reflects broadcasters’ hunger for DD Free Dish’s estimated 43–45 million rural and semi-urban households, where Hindi GEC and movies remain advertising goldmines.
The auction runs under the revised E-auction Methodology 2025 (amended 9 January 2026), with escalating reserves – Round 2 Bucket A+ at Rs 16 crore, Round 3 Bucket A at Rs 13 crore – and stricter eligibility to weed out speculative bids. Channels must be operational, available in the relevant language, and already carried on at least one private DTH, DD Free Dish or registered MSO.
With premium genres flying off the shelf, the coming rounds will test how deep pockets really are as reserves climb and tactical down-bidding gets harder. In India’s largest free-to-air universe, these auctions aren’t just about slots – they’re about who gets to stay on the screen that reaches deepest into the heartland.
