News Broadcasting
India Today TV rises to the top in premium audience 22+ M A, and topples Republic TV to grab the no.2 position in 22+ M AB, Megacities
MUMBAI: India Today TV, the leading English News Channel, has consistently remained ahead of the pack. The channel stands apart from its peers with its Ground Zero Reporting and Grounded Journalism, valuing credibility and telling both sides of the story above all else. The BARC data clearly affirms the fact that this approach is resonating very well with the audiences. Especially in high interest news events like the Elections and The World Cup, the channel ratings have significantly improved over the past months, and the channel has established itself as No.1 in the prime audience category of 22+M A.
According to data published by BARC, India Today TV has clinched the 2nd position in the English News channel category in the last 4-week period, as well as in the latest week. The channel has consistently outperformed other English News offerings, like Republic TV and is in within touching distance of Times Now. Here’s what the data shows:
|
Channel  |
W21-W24'19 |
W24'19 |
|
Times Now |
295 |
138 |
|
India Today Television |
227 |
125 |
|
Republic TV |
223 |
109 |
|
CNN News18 |
212 |
74 |
|
Mirror Now |
56 |
54 |
* Source: BARC, TG: Males 22+AB, Market: Megacities, Period: W21’19 to W24’19, TB: 0700-2400 Hrs, Avg. Weekly Gross Impression in 000s
The channel regularly serves in-depth and complete perspective on the most pertinent topics present on the common man’s mind. This is backed by a formidable team comprising some of the most distinguished and well-respected journalists of the country. India Today TV has shown a clear and consistent edge over channels like Republic TV, leading ahead in every metric.
India Today TV also enjoys a loyal viewer base among the premium category, as it has leapfrogged to the No.1 spot in the English News Channel list in recent times (Source: BARC). The Crème de la Crème audience across the megacities hold a firm belief in this channel.
|
Channel |
Avg. Weekly Gross Impressions (000s) |
|
India Today TV |
200.2 |
|
Times Now |
199.5 |
|
Republic TV |
190.2 |
|
CNN News 18 |
152.1 |
|
NDTV 24×7 |
47.2 |
* Source: BARC, TG: Males 22+A, Market: Megacities, Period: W21’19 to W24’19, TB: 0700-2400 Hrs, Avg. Weekly Gross Impression in 000s
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
