News Broadcasting
India Today Television & Twitter partner to launch Town Halls
MUMBAI: India Today Television has joined hands with Twitter in an exclusive partnership for conducting Town Halls on the social media platform.
The Twitter Town Halls will give an opportunity to followers on Twitter to engage with news makers, opinion makers and other eminent personalities.
Twitter followers can tweet their questions and the personality/guest will respond to the same during the Town Hall. This will be aired on India Today Television. The partnership also extends to the group’s Hindi news channel AajTak for relevant guests.
The India Today Group and Twitter have already aired Town Halls with Shah Rukh Khan and Kamal Hassan. The third episode in the series featuring Sri Sri Ravi Shankar will be aired this week-end.
India Today Group group editorial director – broadcast & new media Kalli Purie said, “Our sole objective through social media is to engage our followers and viewers in a dialogue on issues of national and global importance. Twitter Town Hall is a great format to ideate, debate and celebrate the spirit of freedom of expression. We trust that our social media followers are equally well informed to ask the right questions of their leaders. We will be rolling out many such templates to empower our end users.”
Twitter vice president – media for Asia-Pacific, Middle East and North Africa Rishi Jaitly added, “Twitter Town Halls have been used by global business and political leaders to connect with their followers and audiences at large for some time now. Twitter is the only platform in the world that is public, conversational, and real-time. The beauty of the platform is that it allows users to engage with influential personalities from different walks of life, and gives them a voice to be heard. This Twitter Town Hall will give users a chance to talk to and engage with influential icons and leaders from different walks of life for the first time.”
The India Today Group has over 6.26 million Twitter followers across its news handles.
News Broadcasting
Induction cooktop demand spikes 30× amid LPG supply concerns
Supply worries linked to West Asia tensions push households and restaurants to turn to electric cooking alternatives
MUMBAI: As geopolitical tensions in West Asia ripple through global energy supply chains, the familiar blue flame in Indian kitchens is facing an unexpected challenger: electricity.
What began as concerns over the availability of liquefied petroleum gas (LPG) has quickly evolved into a technology-driven shift in cooking habits. Households across India are increasingly turning to induction cooktops and other electric appliances, initially as a backup but now, for many, a necessity.
A sudden surge in demand
Recent data from quick-commerce and grocery platform BigBasket highlights the scale of the shift. According to Seshu Kumar Tirumala, the company’s chief buying and merchandising officer, demand for induction cooktops has risen dramatically.
“Induction cooktops have seen a significant surge in demand, recording a fivefold jump on 10 March and a thirtyfold spike on 11 March,” Tirumala said.
The increase stands out sharply when compared with broader kitchen appliance trends. Most appliance categories are growing within 10 per cent of their typical demand levels, while induction cooktops have witnessed explosive growth as households rush to secure an alternative cooking option.
Major e-commerce platforms including Amazon and Flipkart have reported rising searches and orders for induction stoves. Quick-commerce apps such as Blinkit and Zepto have also witnessed stock shortages in major metropolitan areas including Delhi, Mumbai and Bengaluru.
What was once considered a convenient appliance for hostels, small kitchens or occasional use has suddenly become an essential addition in many homes.
A crisis thousands of miles away
The trigger for this shift lies far beyond India’s kitchens.
Escalating conflict in the Middle East has disrupted shipping routes through the Strait of Hormuz, one of the world’s most critical energy corridors. Nearly 85 to 90 per cent of India’s LPG imports pass through this narrow waterway, making the country particularly vulnerable to supply disruptions.
The ripple effects have been swift.
India currently meets roughly 60 per cent of its LPG demand through imports, and tightening global supply has already begun to affect domestic availability and prices.
Earlier this month, the price of domestic LPG cylinders increased by Rs 60, while commercial cylinders rose by more than Rs 114.
To discourage panic buying and hoarding, the government has also extended the mandatory waiting period between domestic refill bookings from 21 days to 25 days.
Restaurants feel the pressure
The strain is not limited to households. Restaurants, hotels and roadside eateries are also grappling with supply constraints as commercial LPG availability tightens under restrictions imposed through the Essential Commodities Act.
In cities such as Bengaluru and Chennai, restaurant associations report that commercial LPG availability has dropped by as much as 75 per cent, forcing many establishments to rethink their kitchen operations.
Some restaurants have reduced menu offerings, while others are rapidly installing high-efficiency induction systems, creating hybrid kitchens where electricity now shares the workload with gas.
For smaller eateries and roadside dhabas, the shift is less about sustainability and more about survival.
A potential structural shift
The government has maintained that there is no nationwide LPG crisis and has directed refineries to increase production to stabilise supply.
Nevertheless, the developments of March 2026 may already be triggering a longer-term behavioural shift.
For decades, LPG has been the backbone of cooking in Indian households. However, recent disruptions have highlighted the risks of relying on a single fuel source.
Increasingly, households appear to be hedging against uncertainty by adopting electric cooking options to guard against price volatility and delivery delays.
If the current trend continues, the induction cooktop, once viewed as a niche appliance, could emerge as a quiet symbol of India’s evolving kitchen economy.
