News Broadcasting
India Today Group to host e-Sahitya AajTak from 22-24 May
MUMBAI: Riding on the overwhelming response received by the recent digital versions of ‘Agenda AajTak’, the channel is now back with its specially curated e-version of ‘Sahitya AajTak’ from 22 -24 May . The flagship literature festival of the India Today Group will showcase unique conversations with prominent celebrities, singers, lyricists, writers, columnists and other distinguished personalities with rich insights on real life anecdotes and challenges arising out of the Corona virus crisis. e-Sahitya AajTak is a successful reinvention of an otherwise on-ground event not possible currently due to the nationwide lockdown. e-Sahitya AajTak will have over 28 speakers and 25 power-packed sessions over three days.
The e-literature fest promises to bring together a confluence of the greatest names in literature and the performing arts to express their views openly and engage in a meaningful dialogue. The big attractions of the three day event are Anup Jalota, Javed Akhtar, Hans Raj Hans, Surendra Sharma, Prasoon Joshi, Amish Tripathi, Ashok Vajpeyi, Swanand Kirkire, Chitra Mudgal, Manoj Muntashir, Javed Ali, Ashok Chakradhar, Asghar Wajahat, Piyush Mishra, Maithili Thakur, Chetan Bhagat, Neeraj Pandey, Manoj Tiwari, Dinesh Lal Yadav (Nirahua), B Praak, Saloni Gaur, Cheshta Saxena along with the celebrated star cast from Ramayana and Mahabharata.
AajTak recently hosted several editions of Indian heartland’s biggest thought leadership summit ‘Agenda AajTak’ in the forms of ‘e-Agenda AajTak’. The summits were power packed events with a plethora of leaders on one common platform, deliberating on the present issues faced by the world’s largest democracy.
Innovations, like being the first Indian News channel to use drone camera for active news coverage, interviews on teleportation, implementation of the latest technologies in news delivery, besides a slew of new programming initiatives, exclusive interviews and Industry first events have kept the channel in pole position. India’s most watched and No.1 news channel AajTak for last 20 years (Source – BARC/TAM, 15+, HSM, in terms of Market Share) has also been the No.1 TV Channel during Coronatimes with 36 Crore viewers (Source: BARC, Absolute Cumm Reach, 2+, All India, Week 12-19'20).
News Broadcasting
CNBC India unveils new logo, rolls out refreshed identity across network
Debuted at IBLA, the redesign signals a sharper, digital-first future
MUMBAI: CNBC has unveiled a refreshed brand identity across its India network, introducing a new logo and visual system that reflects a more modern, digital-first direction.
The rebrand was officially revealed at the India Business Leader Awards held in Mumbai on March 14, marking the first public showcase of the updated design at one of the network’s most prominent platforms.
The overhaul is among the most visible brand updates for CNBC in recent years, aimed at aligning its look and feel with evolving audience habits and a growing multi-platform presence.
At the centre of the refresh is a redesigned logo that moves away from the network’s long-standing multi-coloured peacock motif, opting instead for a cleaner and more minimalist aesthetic. A key visual cue is a blue upward-pointing arrow embedded within the letter ‘N’, symbolising forward momentum, growth and a focus on the future.
The new identity is being rolled out across the entire CNBC cluster in India, including CNBC-TV18, CNBC-TV18 Prime, CNBCTV18.com, CNBC Awaaz and CNBC Bajar. The move brings a more cohesive and contemporary design language across television and digital platforms alike.
The rollout began on March 30, with the network aiming to create a unified viewer experience regardless of how audiences access its content, be it on broadcast, online or connected devices.
With this refresh, CNBC is signalling its next phase of growth in India, blending legacy credibility with a sharper, forward-looking identity designed for an increasingly digital news ecosystem.
