News Broadcasting
India Today Group launches the election-focused digital channel ‘ChunavAajTak’
Mumbai – Keeping the spotlight on local to national elections, India Today Group has officially launched its exclusive election centric digital channel ‘ChunavAajTak’. With five state elections slated in the upcoming months of 2023, followed by the significant 2024 Lok Sabha elections, ‘ChunavAajTak’ emerges as a pivotal resource for users. The platform’s comprehensive coverage encompasses not only Lok Sabha and Vidhan Sabha elections but also spans panchayat, municipal, Rajya Sabha, presidential, and international elections. Positioned as India’s pioneering election-focused channel, ‘ChunavAajTak’ is set to revolutionize election-centric reporting.
India Today Group vice chairperson Kalli Purie stated during the launch of ‘Chunav AajTak,’ “In India, politics is one of the most captivating subjects for people, and elections are at the heart of politics. I am delighted that the India Today Group will now comprehensively cover all aspects of elections digitally, delivering viewers all the necessary information, news, and analysis related to elections.”
In the world’s largest democracy, India, elections are celebrated no less than a festival. Elections are a regular feature of a vibrant democracy, happening at various times in different parts of the country. Elections are always scheduled in some parts of the country. These elections infuse a distinct energy into the nation’s political landscape. Elections serve as a means for citizens to select their preferred government, thereby shaping the trajectory of their future. Beyond delivering real-time updates on elections, ‘ChunavAajTak’ takes on the responsibility of furnishing meticulous analysis and transparently presenting information to empower voters in making informed decisions.
The primary objective of ‘ChunavAajTak’ is to present multifaceted election coverage in an engaging manner. The digital platform offers not just election news but also features segments like ‘Chunavi Class,’ enlightening viewers about pertinent electoral subjects. From captivating election anecdotes in ‘Chunavi Kisse’ to satirical election foresight in ‘Chunavi Bhavisyavani,’ the channel promises diverse content to cater to every palate.
Stay informed about crucial election updates by subscribing to ‘ChunavAajTak’ on YouTube.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
