iWorld
India to enter top 10 OTT video markets in 2022: PwC
MUMBAI: With a steadily increasing demand for online video consumption, India is set to occupy a spot in the top ten (over-the-top) video markets in the world in four years, reported the Times of India quoting a study from global accounting firm PricewaterhouseCoopers (PwC).
The report titled Global Entertainment & Media Outlook 2018-2022 (Outlook) adds that the OTT video market in India is growing at a compound annual growth rate (CAGR) of around 23 per cent.
According to the report, OTT video revenue in India reached Rs 2,019 crore in 2017 and is likely to hit Rs 5,595 crore by 2022.
The report also notes that Indian entertainment and media industry is likely to reach Rs3.5 trillion (Rs353,609 crore) by 2022.
” India is expected to post an impressive growth in the entertainment and media Sector at a CAGR of around 11 percent, over the next five years. This is not only on the back of traditional media, such as TV subscription and advertising, cinema and advertising, expected to post robust growth, but also non-linear media such as OTT, gaming and Internet advertising expected to significantly high growth rates,” PwC India, partner & leader — entertainment & media, Frank D’Souza told Indiantelevision.com
The findings of the PwC study do not come as a surprise given the flurry of activity in the Indian OTT space in the last two years. Global giants Netflix and Amazon Prime Video, local brands like ALTBalaji, and those owned by broadcasters like Star India’s Hotstar, Sony Entertainment Television’s SonyLIV and Zee Entertainment Enterprises Limited’s ZEE5 are all locked in a fierce battle for India’s OTT pie.
Viu India country head Vishal Maheshwari said, “This report shines a great light on the OTT market. Original content will play a major role in the growth of the SVOD segment which projected to reach 81.6% of the total in 2022. If OTT players in India produce high quality content, consumers will likely end up with a handful of different subscriptions. Also, with one of the largest populations of millennials who are looking for quality and relatable alternative entertainment avenues, we believe India will surpass other nations to become the largest contributor to the growth of digital entertainment.”
This intense competition among the Video on Demand(SVoD) platforms was the primary reason behind subscription services generating over 70 per cent of the revenue in 2017. This trend, according to the report, is bound to grow further with SvoD contributing to 79.4% of the total market revenue by 2022.
India, however, did not find place in the top 10 global SVOD countries by revenue last year. However, for countries with the highest SVOD CAGR in 2017, India was on the number three spot after Indonesia and Philippines.
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eNews
Piyush Thakur steps down as Inshorts’ chief revenue officer
Former vice president and cro says exit marks a new chapter after close to a decade of building revenue and partnerships at Inshorts Group.
NOIDA: Piyush Thakur has stepped away from Inshorts Group after nearly 10 years with the company, marking the end of a long tenure that culminated in his role as chief revenue officer.
In a farewell note, Thakur said he was “turning a new page” after almost a decade at Inshorts, calling it one of the hardest professional decisions he has made. He added that his exit was not driven by uncertainty about the future, but by reflection on a long association with the company.
Thakur joined Inshorts in October 2016 as vice president and spent around seven years in the role before being elevated to chief revenue officer in April 2024, a position he held until April 2026.
He said his tenure was defined by “thousands of mornings, late nights, product debates and breakthrough moments”, as the company evolved into a large-scale digital news platform used by millions.
In his note, Thakur emphasised that Inshorts’ growth was a collective effort across teams, adding that engineers, designers, sales teams and customer support staff all contributed to building the platform. He said the company’s success was not the result of individuals but of “everyone who stayed, passed through, and left their mark”.
Before Inshorts, Thakur worked across several digital media and business development roles. At ESPN, he served as senior regional manager from October 2015 to October 2016, focusing on growth initiatives, strategic opportunities and video distribution.
At Times Internet, he worked for nearly three years, including as head of business development from April 2015 to September 2015 and chief manager from January 2013 to March 2015. His responsibilities included monetisation of mobile platforms, managing media and developer partnerships, and driving revenue across digital properties such as The Times of India and The Economic Times.
Earlier, he worked at Brandmovers as head of business development from June 2012 to June 2013, handling digital, mobile and social media marketing solutions, client development and strategic consulting. During this period, he also worked on advertising revenue, brand strategy and CRM-based solutions.
At Inshorts, Thakur’s role focused on revenue strategy, mobile and media partnerships, and growth initiatives across platforms. His profile highlights experience in mobile product management, digital business models, partner ecosystems and revenue expansion in high-growth environments.
