Gaming
India levels up as OS Studios joins the game
MUMBAI: Looks like India’s gaming scene just unlocked a new power-up. Global gaming and esports agency OS Studios, part of the Project Worldwide network, has officially launched in India to redefine how fans experience competitive gaming and digital entertainment.
With offices in Bangalore, New Delhi and Mumbai, OS Studios India will operate as a full-service hub backed by the strength of sister agency George P Johnson India and Project Worldwide’s global network.
The agency, known for creating immersive fan experiences for global brands such as Pokémon, Call of Duty, NBA and Major League Soccer, aims to plug what it calls India’s “Experience Gap”. While esports investment has surged in the country, fan engagement and live production standards have often lagged behind.
“The passion of the Indian gaming community is undeniable, and it represents a massive opportunity for brands to build lifelong loyalty,” said OS Studios chief executive officer John Higgins. “We are thrilled to launch OS Studios India and bring our global Fan Z playbook to this exciting market.”
OS Studios is globally recognised for producing high-quality broadcast, content, and experiential projects for gaming giants like Activision and Twitch. The Indian arm will replicate that expertise locally, helping brands create authentic, top-tier fan experiences.
“India’s gaming market is exploding, but the fan experience hasn’t kept pace with the investment,” said Project Worldwide, India/South Asia chief growth officer Rasheed Sait. “We are not a traditional agency; we are audience experts who live and breathe gaming culture. OS Studios is here to give Indian fans and brands the experiences they deserve.”
The India team will be led by Nrupen Gutta, strategic partnerships and creator lead, and Yadush Bose, director growth and client success. Fully operational from day one, OS Studios India is already in talks with major brands and publishers for upcoming collaborations.
With its arrival, OS Studios is not just entering the Indian market, it’s pressing ‘Start’ on a new era of fan-first gaming experiences.
Gaming
Nodwin Gaming partners with Runestone for esports data and integrity solutions
South Asian esports leader joins forces with Czech tech firm to enhance tournament operations.
MUMBAI: Nodwin Gaming has just levelled up its game by bringing in a specialist to keep the scoreboard honest and the fans fully engaged. The leading South Asian esports and gaming company has announced a strategic partnership with Runestone, a Prague-headquartered esports technology firm specialising in real-time data and engagement solutions for tournament organisers and publishers.
The collaboration aims to strengthen competitive integrity, improve operational oversight, and deliver more interactive viewing experiences across Nodwin’s properties. It will initially focus on the Nodwin Clutch Series for Counter-Strike 2, a Tier 2 tournament that provides emerging teams with consistent competitive opportunities and helps build the talent pipeline.
The latest edition of the series recently concluded with Big defeating ECSTATIC 2–1 in the grand final of the $50,000 online event.
Nodwin Gaming chief business officer at MENA and global head of data monetization Teemu Koski said, “Integrity and transparency are fundamental to sustainable esports ecosystems, especially in Tier 2 competition where the next generation of talent emerges. Runestone’s expertise complements our experience in building scalable esports IPs.”
Runestone head of partnerships Michael Schwartz added, “Nodwin Gaming has built one of the most dynamic esports ecosystems across emerging markets. We’re thrilled to collaborate on supporting tournaments with greater transparency, deeper fan interaction, and scalable tools.”
Both companies are exploring opportunities to extend the partnership across additional titles, including mobile-first competitive ecosystems, and to develop new products for publishers, tournament operators, and event promoters.
In the rapidly growing world of esports, where fair play and fan excitement are equally crucial, Nodwin Gaming and Runestone are teaming up to ensure every match is not only competitive but also transparent and engaging. This alliance could well become a game-changer for Tier 2 tournaments across South Asia and beyond.
