Gaming
India levels up as OS Studios joins the game
MUMBAI: Looks like India’s gaming scene just unlocked a new power-up. Global gaming and esports agency OS Studios, part of the Project Worldwide network, has officially launched in India to redefine how fans experience competitive gaming and digital entertainment.
With offices in Bangalore, New Delhi and Mumbai, OS Studios India will operate as a full-service hub backed by the strength of sister agency George P Johnson India and Project Worldwide’s global network.
The agency, known for creating immersive fan experiences for global brands such as Pokémon, Call of Duty, NBA and Major League Soccer, aims to plug what it calls India’s “Experience Gap”. While esports investment has surged in the country, fan engagement and live production standards have often lagged behind.
“The passion of the Indian gaming community is undeniable, and it represents a massive opportunity for brands to build lifelong loyalty,” said OS Studios chief executive officer John Higgins. “We are thrilled to launch OS Studios India and bring our global Fan Z playbook to this exciting market.”
OS Studios is globally recognised for producing high-quality broadcast, content, and experiential projects for gaming giants like Activision and Twitch. The Indian arm will replicate that expertise locally, helping brands create authentic, top-tier fan experiences.
“India’s gaming market is exploding, but the fan experience hasn’t kept pace with the investment,” said Project Worldwide, India/South Asia chief growth officer Rasheed Sait. “We are not a traditional agency; we are audience experts who live and breathe gaming culture. OS Studios is here to give Indian fans and brands the experiences they deserve.”
The India team will be led by Nrupen Gutta, strategic partnerships and creator lead, and Yadush Bose, director growth and client success. Fully operational from day one, OS Studios India is already in talks with major brands and publishers for upcoming collaborations.
With its arrival, OS Studios is not just entering the Indian market, it’s pressing ‘Start’ on a new era of fan-first gaming experiences.
Gaming
S8UL to compete across 13 titles at Esports World Cup 2026 in Riyadh
The Mumbai-based outfit’s largest-ever global campaign comes with a $75m prize pool on the line
MUMBAI: India’s biggest esports organisation is going all in. S8UL, the Mumbai-headquartered esports and gaming content group, has announced it will enter qualification pathways across 13 titles at the Esports World Cup (EWC) 2026, the highest number of titles ever attempted by an Indian organisation at a global esports tournament.
The titles span the full breadth of competitive gaming: Apex Legends, Battlegrounds Mobile India (BGMI), Call of Duty: Warzone, Chess, EA Sports FC, Fatal Fury, Fortnite, Honor of Kings, MOBA Legends 5v5, PUBG: Battlegrounds, Street Fighter 6, Tekken 8, and Trackmania. Together, they cover PC, console, and mobile ecosystems across genres including FPS, battle royale, fighting games, sports simulation, strategy, and racing.
The announcement follows S8UL’s selection as a club partner by the Esports Foundation for the second consecutive year, placing it among an elite cohort of 40 leading esports organisations worldwide.
The EWC 2026 will be held in Riyadh from July 6 to August 23, featuring a record prize pool of $75m (approximately Rs 700 crore). More than 2,000 players and 200 clubs from over 100 countries will compete across 24 titles. At the heart of the competition is the Club Championship, which carries a $30m (approximately Rs 280 crore) prize pool, rewarding consistent performance across multiple games.
Animesh Agarwal, co-founder and chief executive of S8UL, said the scale of this year’s campaign was the product of hard lessons learned. “Our experience in Riyadh last year gave us a clear understanding of what it takes to compete consistently at the global level. Since then, we have been deliberate in refining our approach, strengthening our foundation, investing in the right talent, and expanding into titles with long-term potential. The focus now is on execution: delivering consistent performances and establishing S8UL as a credible contender across every title we enter.”
At EWC 2025, S8UL competed across nine titles, reaching the Grand Finals in Apex Legends and securing top-eight finishes in Chess and EA Sports FC. This year’s campaign adds five new titles: Fortnite, Honor of Kings, PUBG: Battlegrounds, Street Fighter 6, and Trackmania.
The organisation has arrived at EWC 2026 in sharp form. Its BGMI roster won the BGMI India Series 2026, India’s premier mobile esports tournament. Its MOBA Legends 5v5 team claimed the Rai Star x Gyan Gaming Cup. Grandmaster Nihal Sarin won the Menorca Open. The VALORANT roster took the VCSA Split 1. The Honor of Kings team won the Kings Arise India City Tour in Mumbai. And on the global stage, the Apex Legends roster delivered a historic top-five finish at the ALGS 2026 Championship, the best-ever result by an Indian organisation in that title.
For Indian esports, the direction of travel is unmistakable. S8UL is no longer just showing up at the world’s biggest gaming tournament. It is arriving with intent.
