I&B Ministry
India has 890 TV channels against 12th Plan target of 1500
NEW DELHI: With the government having cleared a total of 890 television channels including 401 news channels, it appears highly unlikely that the country will achieve the target of 1500 channels by March next year.
The Parliamentary Standing Committee for Information Technology which goes into issues relating to Information and Broadcasting noted that the State Finance Commission, while drafting its proposals for the 12th Plan (2012-17), had assumed that the number of permitted TV channels would rise to 1500.
However, a recent I and B ministry report said that a total of 890 TV channels had got permission to start their operation as on 31 May. Out of these, twenty channels including seven news channels have been permitted to uplink from India but not downlink within the country, and 96 including 81 general entertainment channels are uplinked from overseas but allowed to downlink into TV homes in the country.
Meanwhile, the committee was told that the present set up of Electronic Media Monitoring Centre (EMMC) has developed logging and recording facility for 900 TV channels and is thus fully equipped to start monitoring of all permitted channels available on public domain.
The Broadcast Engineering Consultants India Ltd. (BECIL) is configuring all available free to air channels in the content monitoring system of the EMMC.
However, configuration of pay channels will require broadcasters to provide necessary equipment for downloading and decryption of the content/signal and this is expected to be completed within 4 months’ time.
The Parliamentary Standing Committee for Information Technology which goes into issues relating to Information and Broadcasting observed that the monitoring capacity of EMMC is being augmented in a phased manner to achieve the objective of developing content acquisition facility for 1500 channels by the end of the 12th Plan.
By the end of Fiscal Year 2014-15, EMMC successfully achieved the Plan target of content acquisition facility of 600 TV channels. Under the 12th Plan, Rs.56.37 crore had been utilized as of 31 March 2016 out of the total outlay of Rs.90 crore.
The committee was told that the budget estimate for 2016-17 had been reduced to Rs 12 crore as compared to Rs 21 crore in 2015-16, out of which Rs 19.76 had been spent by 3 March 2016.
During the year 2015-16, EMMC has procured content acquisition hardware for setting up monitoring facility for 300 additional TV channels and installed at the new set up on the eleventh floor of Soochna Bhawan in New Delhi. The channels are being configured.
The ministry also informed the committee that issues pertaining to monitoring of 600 channels, hardware for which was acquired in FY 2014-15 had been resolved. Hence, EMMC was able to stabilize and regularly monitor 600 TV channels.
The ministry said its target under the Machinery and Equipment head was to develop content acquisition facility for additional 300 TV channels by the end of FY 2016-17.
The committee was informed that during the year 2015-16, 11 cases were found where TV channels were in violation of content guidelines (Programme Code and Advertisement Code).
While there is no provision of pre-censorship of the content telecast on private TV channels, all programmes/ advertisements telecast on such TV channels are required to adhere to the Programme and Advertising Codes prescribed under the Cable Television Networks (Regulation) Act, 1995 and the rules framed thereunder. Action is taken whenever any violation of the Codes is noticed or brought to the notice of the ministry.
I&B Ministry
Digital radio, D2M tech set to reshape broadcasting and public messaging
Govt pushes next-gen delivery while TRAI tightens grip on spam ecosystem
NEW DELHI: India’s broadcasting and telecom landscape is undergoing a quiet but significant upgrade, with digital radio and Direct-to-Mobile (D2M) technologies emerging as powerful tools for mass communication, while regulators step up efforts to tackle spam calls.
According to the Ministry of Information and Broadcasting, digital radio and D2M are poised to transform how content reaches audiences by making more efficient use of spectrum. In simple terms, multiple channels can now be delivered over a single frequency, opening the door to a wider range of free-to-air content.
D2M technology takes this a step further by enabling video, audio and data to be broadcast directly to mobile handsets without relying on SIM cards or mobile data. The result is a resilient and cost-effective data pipe that can deliver everything from entertainment and education to critical emergency alerts, even in low-connectivity scenarios.
At the same time, the Telecom Regulatory Authority of India is tightening its grip on unsolicited commercial communication, better known as spam calls. The regulator has deployed a distributed ledger technology platform to bring transparency and accountability into the system.
Through this blockchain-based setup, consumers can register their preferences on receiving promotional messages, while businesses and telemarketers must also sign up and operate within defined rules. The platform also includes a complaint mechanism that allows users to report spam, with complaints shared across telecom operators for coordinated action.
The government’s broader push is being supported by infrastructure upgrades under the Broadcasting Infrastructure and Network Development scheme. Implemented through Prasar Bharati, the initiative focuses on modernising networks such as Akashvani and Doordarshan, including digitisation and adoption of next-generation broadcast equipment.
In a written reply in the Lok Sabha, Ministry of Information and Broadcasting minister of state for information and broadcasting L. Murugan said these steps are part of a larger effort to promote emerging technologies and strengthen the country’s broadcasting backbone. The response came to a query raised by member of Parliament Rao Rajendra Singh.
Together, these developments point to a dual-track strategy: expanding access to reliable, low-cost content while cleaning up the communication ecosystem. As digital pipes get smarter and spam filters sharper, India’s airwaves may soon feel a lot less noisy and far more useful.
