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India cuts FM radio reserve prices to revive stagnant sector
NEW DELHI: India’s telecom regulator has recommended sharp cuts in reserve prices for FM radio channel auctions, acknowledging the sector’s struggle against streaming services and stagnant revenues that have barely recovered from pre-pandemic levels.
The Telecom Regulatory Authority of India (TRAI) on 23 September proposed reserve prices 30 per cent below previous valuations for three cities seeking radio licenses. Bilaspur in Chhattisgarh would see its reserve price set at Rs 83 lakh, down from a calculated valuation of Rs 1.18 crore. Rourkela in Odisha faces a reserve floor of Rs 1.20 crore against a Rs 1.71 crore valuation, whilst Rudrapur in Uttarakhand gets a Rs 97 lakh reserve price from a Rs 1.39 crore assessment.
The cuts reflect harsh realities facing India’s private FM radio industry. Total advertising revenues peaked at Rs 2,382 crore in 2018-19 but crashed to Rs 941 crore during the pandemic’s first year. Recovery has been sluggish, reaching just Rs 1,819 crore in 2024-25—barely matching 2019-20 levels despite more channels operating.
“The sector is facing increased competition from digital audio platforms,” TRAI noted, warning of “substitutability effects” as younger listeners migrate to on-demand streaming services that offer playlist curation and skip functions unavailable on traditional FM.
The regulator’s move follows disappointing recent auctions. In July 2025, only 63 of 730 available channels across 234 cities found buyers, highlighting weak industry demand despite government efforts to expand FM coverage.
TRAI also introduced a new “category E” classification for 18 small cities in hilly regions of Himachal Pradesh, Uttarakhand and Jammu & Kashmir, setting their reserve prices at just Rs 3.75 lakh each. These locations would operate with lower transmission power than existing categories, reflecting challenging terrain and smaller populations.
The recommendations include several industry-friendly measures: allowing FM broadcasters to stream content online simultaneously, permitting news and current affairs programming for up to 10 minutes per hour, and offering instalment payment options similar to telecom spectrum auctions.
Most significantly, TRAI urged the government to delink annual licence fees from non-refundable entry fees for all operators—not just new entrants. Current rules tie existing broadcasters’ annual costs to auction prices set by later bidders, creating unpredictable expense burdens that “impinge on the business model for FM operators.”
The authority also recommended allowing voluntary infrastructure sharing and reducing mandatory co-location requirements with state broadcaster Prasar Bharati, whose rental charges some operators claim could be recovered through independent infrastructure within 2.5 years.
India currently operates 388 private FM radio channels across 113 cities. The sector employs thousands and serves as a crucial local information source, particularly during emergencies. However, its financial sustainability increasingly depends on adapting to digital competition whilst maintaining terrestrial broadcasting’s unique community connection advantages.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
