eNews
India continues to be the largest market for BBC global audiences
Mumbai: The latest figures released by the BBC Global Audience Measurement (GAM) 2024 show that India continues to be the BBC’s largest market with over 80 million people consuming the BBC’s content in India every week.
BBC News Hindi remains the biggest language service among the 42 languages that BBC World Service operates in with 39 million people coming to the service on average every week.
Across the BBC’s six Indian language services, a total of more than 50 million people came to the services during the election result week with BBC News Hindi reaching nearly 30 million people in that week alone.
BBC News Marathi, BBC News Tamil, BBC News Gujarati, BBC News Telugu, and BBC News Punjabi all saw increases in reach figures as audiences came to the BBC for trusted, accurate and impartial news on the election.
During elections in June 2024, the scores for the BBC in India increased on trust, impartiality, and Independence, as per the BBC Brand Tracker.
The overall international audience reach of the BBC stands at 450 million people on average every week.
The annual reach figure, which includes the total reach for BBC News, BBC World Service and BBC Studios, remains resilient in the face of increased investment and fierce competition from other news providers, including state-funded news companies. The weekly average global reach was recorded at 447m in 2023.
The BBC retains the pole position for trust and is also ranked first for reliability and independence among international news providers.
Collective Newsroom CEO Rupa Jha said: “These figures demonstrate our reach in India remains resilient following a year of big news events and audiences coming to the BBC for trusted news. I am immensely proud of what our Indian teams have delivered over the past year, and the outstanding journalism they have produced for audiences in India and around the world.”
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
