Hollywood
India & China lead nominations for Asian Film Awards in Macau
NEW DELHI: Three Indian films share seven nominations among 42 films nominated in 14 categories for the Asian Film Awards this year.
Haider has four nominations. In addition to Best Film, Haider is recognised for its director Vishal Bhardwaj, supporting actress Tabu, and production design.
Margarita, With a Straw is recognised for Kalki Koechlin’s performance and its score.
Court is nominated for director Chaitanya Tamhane’s screenplay.
The awards are returning to Macau on 25 March this year. In sharp contrast to December’s Asia Pacific Screen Awards (APSA), there are no nominations shared with the remainder of Asia or the Middle East. The festival defines the Asian Region as “East of the Suez”. It still maintains several voting members from Iran, a country that has previously won big at the awards.
With five nominations, Ann Hui’s biographical drama The Golden Era (China – Hong Kong) has the highest number of nominations for any single film, but it has not been recognised for Best Film.
Overall, films from China – including Hong Kong co-productions – are the most recognised with 26 nominations out of 74 in all categories. Three local Hong Kong films – That Demon Within, Golden Chickensss and The Midnight After -score an additional three nominations.
Along with Haider, China’s Black Coal, Thin Ice and Blind Massage are the next most recognised films, with four nominations apiece. They will compete for Best Film with Japan’s The Light Shines Only There and from South Korea, Hill of Freedom and Ode to My Father.
Three China co-productions received four nominations apiece: Diao Yi’nan Black Coal, Thin Ice, Lou Ye’s Blind Massage and Jiang Wen’s Gone with the Bullets. Tsui Hark’s The Taking of Tiger Mountain 3D received three nominations; Zhang Yimou’s Coming Home has two nominations, for actresses Gong Li and Zhang Huiwen.
From South Korea, 10 films have received 16 nominations. Two films received three nominations apiece: Hong Sang-soo’s Hill of Freedom (including Best Actor for Japan’s Kase Ryo) and Kim Seong-hun’s A Hard Day. The two films screened in Venice and Cannes last year.
From Japan, 12 films have received 15 nominations. Only two films received more than one nomination: Oh Mipo’s The Light Shines Only There and Miike Takashi’s Over Your Dead Body. In addition to Best Film, Oh’s film is nominated for Takada Ryo’s screenplay and Ikewaki Chizuru’s supporting actress performance.
The cinema of Southeast Asia is almost completely overlooked in the nominations. Just two films are recognised: Indonesia’s The Raid 2 directed by Gareth Evans, and the Philippines’ From What is Before directed by Lav Diaz. Diaz has a Best Director nominee for his 338-minute drama.
Hollywood
Disney sells out ad slots for 98th Oscars broadcast
Strong demand for live events turns the Academy Awards into a global, multi-platform marketing moment
NEW YORK: Hollywood’s biggest night has also become one of advertising’s hottest tickets. Disney has sold out all advertising inventory for the 98th Oscars, underscoring the growing demand from brands eager to ride the cultural wave of major live events.
The sell-out marks the sixth consecutive live tentpole success for Disney Advertising. The streak includes last year’s 97th Oscars, the 59th Annual CMA Awards, and Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest, signalling strong appetite among marketers for moments that bring audiences together in real time.
For advertisers, the Oscars are no longer just a single night of glitz and gold statues. Disney’s “Content Everywhere” strategy has expanded the awards show into a sprawling, multi-platform brand playground spanning linear television, streaming, social media and digital content.
“Live continues to be one of the most powerful ways for brands to connect with engaged audiences at scale, and the Oscars represent the very best of culture, creativity and community,” said Disney Advertising SVP, entertainment and streaming solutions John Campbell. He added that the company has reshaped the show’s commercial potential into a connected experience that stretches well beyond the broadcast.
Brands such as Mazda, Pfizer and Volkswagen of America are tapping into Disney’s wider ecosystem, appearing across original content segments including Know Your Movies on Hulu and Critically Acclaimed on Disney+. Partnerships also extend to social media through TikTok Pulse Premiere and to custom brand storytelling created by Disney CreativeWorks.
The result is what Disney calls the “Oscars Everywhere” approach. Rather than a few high-profile ad breaks, advertisers now find themselves woven through a series of moments before, during and after the ceremony.
These include On The Red Carpet at The Oscars, a live pre-show syndicated across major local markets and streamed nationwide, and the After the Oscars Show, which keeps the conversation going once the final award has been handed out.
This year’s sponsors include Rolex, returning for its ninth year, and Burger King, which joins the Oscars advertiser roster for the first time. Other brands in the mix include Disney Cruise Line, Dunkin’, Eli Lilly and Company, Eucerin, Intuit TurboTax, L’Oréal, McDonald’s, Microsoft, Miebo, Paris Baguette, Peacock, Starbucks, State Farm, Toyota and Verizon.
The 98th Oscars will take place on March 15, 2026, at the Dolby Theatre at Ovation Hollywood. The ceremony will be broadcast live on ABC and streamed on Hulu, reaching audiences in more than 200 territories worldwide.
