GECs
IN10 Media Network set to launch second Hindi GEC – Nazara
Mumbai: IN10 Media Network is ready to expand its market share in the Hindi entertainment space with the launch of its second general entertainment channel – Nazara.
IN10 Media Network managing director Aditya Pittie said, “Keeping in line with our vision to scale our broadcast business, we are pleased to announce the launch of our new GEC channel – Nazara. We are confident it will be a successful addition to our varied bouquet of channels and look forward to providing more content options to the GEC viewers.”
The channel aims to capture the audience’s interest with shows from varied genres like drama, crime, comedy, mythology, and many more.
Nazara AVP – content & strategy Preeti Kedia added, “Our latest offering, Nazara, will bolster our hold in the Hindi-speaking markets. We will collaborate with the best in the industry by focusing on telling stories that are entertaining, engaging and relevant in today’s times. We aim to be the go-to destination for entertainment.”
The channel has numerous originals in the pipeline and are under production.
The network has five channels (EPIC, ShowBox, Filamchi Bhojpuri, Gubbare, and Ishara) on air catering to different genres and meeting the varied content consumption of Indian audiences.
Nazara will go on air on 1 April, and will be available on leading platforms across India.
GECs
Vikram and Ajinkya Gandhe win Masterchef India season finale
Chef Sanjeev Kapoor joins judges for emotional MasterChef finale
MUMBAI: The latest season of MasterChef India concluded on a high note, with brothers Vikram Gandhe and Ajinkya Gandhe crowned winners in the grand finale aired on Sony Entertainment Television.
The duo from Nagpur lifted the coveted trophy and donned the show’s signature golden apron after a season that celebrated India’s diverse culinary traditions under the theme “Pride of India”.
This edition of the popular cooking reality show introduced a new jodi format, with 50 pairs from across the country competing in the Masterchef kitchen. Contestants brought personal stories, regional flavours and family bonds to the competition.
The grand finale featured the final three pairs: Vikram and Ajinkya Gandhe (brothers), Saisree and Chanda (mother and daughter), and Anju and Manju (sisters).
The finale was attended by celebrity chef Sanjeev Kapoor, who joined the show’s judging panel comprising Vikas Khanna, Ranveer Brar and Kunal Kapur.
Kapoor said the show has long served as a platform to celebrate India’s rich culinary heritage and provide passionate home cooks with a national stage. He noted that the current season reflected a confident India that takes pride in its roots while embracing new culinary ideas.
Judge Vikas Khanna said the contestants’ journeys and the memories created during the season would remain with the team long after the show’s conclusion. Ranveer Brar described the show as a family that continues to grow with every season, while Kunal Kapur praised the contestants’ creativity and determination.
With the finale now concluded, the latest season of MasterChef India once again highlighted how food can reflect identity, heritage and storytelling, inspiring home cooks across the country to pursue their culinary ambitions.
