eNews
In partnership with Ideabrew Studios, Asian Paints brings special podcast ‘Madhur Smriti’
Mumbai: Paint and décor major Asian Paints on Thursday announced its association with Ideabrew Studios to launch ‘Madhur Smriti,’ a podcast series highlighting Durga Puja and commemorating the international recognition bestowed on the festival by Unesco as an intangible cultural heritage of humanity.
The series is part of the Sharad Shamman, the festive initiative by Asian Paints where they felicitate the best and most creative pandals across Kolkata. Sharad Shamman has been associated with Kolkata’s Puja festivities since 1985.
With Madhur Smriti, Asian Paints collects and shares memorable stories and experiences of people surrounding Durga Puja and its festivities. It takes the listener on a journey through time and commemorates the colourful four decades in the history of Kolkata’s Durga Puja.
The podcast series of ‘Madhur Smriti’ will be available on Spotify, JioSaavn, Gaana, Apple Podcast, Amazon Music and BingePods.
Speaking on the launch, Ideabrew Studios co-founder & CBO Agith G Kuruvilla said, “Madhur Smriti literally means Sweet Memories, and this podcast endeavours to take us through a trip down memory lane as we revisit the last 4 decades of the colourful festivities of Kolkata’s Durga Puja. Asian Paints Sharad Shamman is an institution and has contributed immensely in preserving and encouraging this festival, and it’s an honour to celebrate that.”
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
