GECs
IN CableNet inaugrates headend; ties up with USTDA
The Hinduja run IN CableNet has inaugrated a new headend at Matunga, King Circle in Mumbai to service the areas of Sion, Wadala, Dadar, Chunabhatti, Dharavi and Antop Hill areas. The state-of-the-art headend will offer 70 channels to its subscribers and would also make Internet over cable available to them. The Hindujas have already begun the Internet services in the western suburbs of Bombay like Khar and Bandra and also in the south Bombay commercial zone – Nariman Point.
The cable service company IndusInd Media and Commission Ltd which boasts of catering to 4 million subscribers all over India had also signed grant agreement with USTDA (United States Trade and Development Agency) on 10 March 2000, to jointly commission a study to work out the feasibility of providing high speed Internet access over the Optical Fibre cable backbone established by IndusInd Media and Communications Ltd.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
