GECs
Impressive exhibitor line up awaits Promax&BDA 2005
MUMBAI: Promax&BDA, which opens its doors for the annual conference from 21 June to 23 June at New York’s Marriott Marquis, will have an unparalleled line up of exhibitors and speakers.
Organisations such as Yahoo!, Apple, Direct TV, FX Group, Paramount, Tribune Entertainment, Quantel, Adobe Systems, MEGATRAX and Stephen Arnold Music, would form part of the exhibition.
The ultra-contemporary exhibit floor has been produced by Larry Abel Design and will feature a network café with complimentary Internet access sponsored by Yahoo!.
Direct TV will host a job center on the exhibit floor, while TV Guide is sponsoring the lunch and coffee breaks at the conference, states a media release.
Promax&BDA 2005 will also play host to the affiliate workshops of NBC, ABC, Scripps Howard, Paramount Television, Clear Channel Television, CBS Affiliates and Discovery Creative Services, to discuss programming launch plans and upcoming promo campaigns.
We are thrilled to have such an esteemed contingency of companies exhibiting and having their workshops at this years conference, said Promax&BDA CEO Jim Chabin.
He adds, We are looking forward to providing a platform where our members can meet, network, share ideas and take home what theyve learned and apply to their own departments.
CNN senior analyst Jeff Greenfield, Ted Koppel, Jeff Zucker, Anne Sweeney, Deepak Chopra, Robert F. Kennedy, Jr., Ron Reagan, EAs Bing Gordon, Microsofts J Allard, and G4s Charles Hirschhorn are the speakers at the seminar.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
