I&B Ministry
IIS overhaul & DD RNUs to focus on regional infra & local content
NEW DELHI: Information and broadcasting minister M Venkaiah Naidu has urged the regional news framework to focus on local content, development and bottoms-up approach.
He said the emerging information flow should aim at transformative and emerging New India with effective communication outreach. The GST and Swachh Bharat campaign were classic examples of communicating reforms and seamlessly reaching out to the common man about the benefits of such flagship initiatives of the Government.
Inaugurating the Doordarshan Regional News Unit (RNU) workshop here, he said the strategy of Doordarshan should be founded on three pillars of authenticity, objectivity and timely dissemination of information. Objectivity in news and information dissemination was critical for people to understand and pursue issues.
The Regional News Units (RNUs) played a critical role in a linguistic and culturally diverse country like India, catering to local aspirations and addressing communication needs thereby bringing out a synergy in Government communication.
The Minister emphasised that the communication outposts to reform mindsets, enhance administrative performance and transform nation through the broadcast of success stories which had significant impact on the lives of the local people fell on the RNUs.
RNUs telecast a total of about 146 daily news bulletin in 23 languages for a cumulative duration of more than 30 hours daily.
He added that the RNUs need to work in collaboration with the state governments to bring about transformation in the emerging New India and perform proactively the responsibilities of a public broadcaster. He also called upon the participants to focus on innovative thinking, out of box ideas, new methods involving technological tools and a foresight to understand the changing media landscape.
Speaking on the media and entertainment Industry, Naidu said the industry is on the cusp of a strong phase of growth, backed by rising consumer demand and improving advertising revenues.
He also highlighted the Government’s push towards Cable digitisation as well as the role of free to air (FTH) DTH platforms like Doordarshan FreeDish in plugging the gap between premium DTH and low quality Cable market.
Naidu said the Ministry was in the process of bringing out a bringing about a complete overhaul in the Indian Information Service Cadre in line with the changing information and communication paradigm. The focus would be shifting towards strengthening of the regional infrastructure and personnel to fulfill the communication and information needs of each and every section of the society across the country.
Naidu also complimented the officials for their efforts while launching the new website of DD News on the occasion.
A presentation on the functioning of the RNUs was earlier made by DG News Veena Jain highlighting the mandates and achievements of the RNUs. The presentation also provided an insight into the future roadmap for the RNUs.
MoS Rajyavardhan Rathore, Prasar Bharati Chairman A Surya Prakash, Ministry Secretary N K.Sinha, and Prasar Bharati CEO Shashi S Vempatii were also present on the occasion.
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I&B Ministry
Digital radio, D2M tech set to reshape broadcasting and public messaging
Govt pushes next-gen delivery while TRAI tightens grip on spam ecosystem
NEW DELHI: India’s broadcasting and telecom landscape is undergoing a quiet but significant upgrade, with digital radio and Direct-to-Mobile (D2M) technologies emerging as powerful tools for mass communication, while regulators step up efforts to tackle spam calls.
According to the Ministry of Information and Broadcasting, digital radio and D2M are poised to transform how content reaches audiences by making more efficient use of spectrum. In simple terms, multiple channels can now be delivered over a single frequency, opening the door to a wider range of free-to-air content.
D2M technology takes this a step further by enabling video, audio and data to be broadcast directly to mobile handsets without relying on SIM cards or mobile data. The result is a resilient and cost-effective data pipe that can deliver everything from entertainment and education to critical emergency alerts, even in low-connectivity scenarios.
At the same time, the Telecom Regulatory Authority of India is tightening its grip on unsolicited commercial communication, better known as spam calls. The regulator has deployed a distributed ledger technology platform to bring transparency and accountability into the system.
Through this blockchain-based setup, consumers can register their preferences on receiving promotional messages, while businesses and telemarketers must also sign up and operate within defined rules. The platform also includes a complaint mechanism that allows users to report spam, with complaints shared across telecom operators for coordinated action.
The government’s broader push is being supported by infrastructure upgrades under the Broadcasting Infrastructure and Network Development scheme. Implemented through Prasar Bharati, the initiative focuses on modernising networks such as Akashvani and Doordarshan, including digitisation and adoption of next-generation broadcast equipment.
In a written reply in the Lok Sabha, Ministry of Information and Broadcasting minister of state for information and broadcasting L. Murugan said these steps are part of a larger effort to promote emerging technologies and strengthen the country’s broadcasting backbone. The response came to a query raised by member of Parliament Rao Rajendra Singh.
Together, these developments point to a dual-track strategy: expanding access to reliable, low-cost content while cleaning up the communication ecosystem. As digital pipes get smarter and spam filters sharper, India’s airwaves may soon feel a lot less noisy and far more useful.
