Hindi
IIFL Home Finance Ltd. unveils film with actor Pawan Malhotra
Mumbai: IIFL Home Finance Ltd., digital-first home finance company unveils its latest film, capturing the essence of trust and support that the audience can place in the brand. This epitomises the brand’s commitment, presence and unwavering support to turn dreams into reality by fulfilling the dream of home ownership and also the business loan requirements of their audiences.
Schbang, a creative, media, technology transformation company collaborates as the creative partner for the film. Together with IIFL Home Finance Ltd., they are set to launch the film centered on the key theme of “Saath Honge Kaamyaab” in languages across India.
The film revolves around the theme of trust, featuring Bharosa Bhau played by the veteran actor Pawan Malhotra, a trusted figure symbolising reliability in relationships. His recall as the face of reason is exceptionally high, resonating with those seeking trust within their circle.
Bharosa Bhau emerges as the ultimate arbiter of trust, offering reassurance and affirmation. The narrative seamlessly transitions to Bharosa Bhau placing his trust in IIFL Home Finance Ltd., delivering a powerful message about the reliability and credibility of the brand when it comes to fulfilling the dream of home ownership and business loan requirements.
IIFL Home Finance Ltd head, marketing, ESG and CSR Madhvi Gupta expressed her enthusiasm on the launch stating, “We believe in transforming dreams of our customers into reality by supporting them in their journey of home ownership and business needs. Our film ‘Saath Honge Kaamyaab’ captures the essence of trust and support, reinforcing that with IIFL Home Finance Ltd., you are not alone in the journey towards pursuing your dreams and can place your trust in the brand.”
Manish Kinger Schbang executive creative director Manish Kinger said, “Our intent with ‘Saath Honge Kamyaab’ is to solidify the aura of trust around the brand. It was imperative to deliver on this objective with a packaging that is consumer-first. Which is why we chose humor over emotion as our language of communication. The creation of Bharosa Bhau was the first step in that direction – a brand champion that is relatable, witty and memorable. With this quirky film, we are looking to inject comic relief in the otherwise serious category and reinstate friend-like trust on the brand, in the process.
Pawan Malhotra sharing his experience on playing the lead role in the film ‘Saath Honge Kaamyaab’ said, “Portraying the role in ‘Saath Honge Kaamyaab’ has been an enriching experience. The film’s narrative, centered around trust, resonated with me deeply. It beautifully captures the essence of reliability in various life situations. Being associated with IIFL Home Finance Ltd. and this inspiring project has been a privilege, and I believe the audience will connect with the powerful message it delivers.”
The overarching concept underscores the idea that trust is foundational, and the one you trust (Bharosa Bhau) chooses to place his trust in IIFL Home Finance Ltd.
Hindi
MIFF 2026 to return to Mumbai; film entries open till April 12
19th edition to host WAVES Doc Bazaar, spotlighting global documentary talent
MUMBAI: The 19th edition of the Mumbai International Film Festival 2026 is set to take place from June 15 to 21 at the NFDC Complex, with film submissions currently open and the deadline fast approaching on April 12.
Organised by the National Film Development Corporation under the Ministry of Information and Broadcasting, the biennial festival remains one of South Asia’s most prominent platforms for documentary, short fiction and animation films.
Filmmakers, producers and content creators from across the globe have been invited to submit entries via the Film Freeway platform for the Competition Section. Offline submissions will not be accepted, reinforcing a fully digital entry process.
MIFF 2026 continues to sweeten the deal with a robust awards pool of Rs 55 lakh. The coveted Golden Conch for Best Documentary carries a top prize of Rs 10 lakh, alongside multiple awards across categories, making it one of the most lucrative non-feature film festivals in the region.
A key highlight this year will be the second edition of the WAVES Doc Bazaar, scheduled from June 16 to 18 alongside the festival. Designed as a hub for collaboration, the Doc Bazaar will feature a co-production market, viewing rooms and a work-in-progress lab, bringing together global buyers, sellers and creators under one roof.
Since its inception in 1990, MIFF has built a reputation as a serious showcase for non-feature cinema, drawing participation from filmmakers worldwide. The previous edition saw over 350 films from more than 30 countries, underlining its growing international footprint.
With submissions closing soon and preparations underway, MIFF 2026 is shaping up to be a vibrant meeting point for storytelling, collaboration and cinematic craft, offering filmmakers both a stage and a springboard.
