GECs
IIFA 2016 to be held in Madrid,Spain
MUMBAI: With America, Macau, Spain and Abu Dhabi bidding over hosting of the three day extravaganza of Wizcraft International Entertainment’s International Indian Film Award (IIFA), twitterati says that Madrid in Spain has been decided as the final venue. TV18 Broadcast’s Hindi GEC Colors that had clinched the award evening from Star last year, will yet again entertain its viewers by airing IIFA. The awards will be held between 23 and 26 June 2016.
The International Indian Film Academy Awards (also known as the IIFA Awards) are a set of awards presented annually by the International Indian Film Academy to honour both artistic and technical excellence of professionals in Bollywood, the Hindi language film industry. Instituted in 2000, the ceremony is held in different countries around the world every year with the most recent one being held in Kuala Lumpur, Malaysia.
The IIFA Utsavam is the South Indian segment of the annual IIFA Awards. The awards were introduced for the first time this year in 2016 and were around the films released in 2015. The 1st IIFA Utsavam was held on 24 and 25 January 2016 at the Gachibowli Athletic Stadium, Hyderabad, India
Renowned actors like Hrithik Roshan, Sonakshi Sinha, Anil Kapoor are already spreading the ‘filmi’ fever in the city.
Sonakshi Sinha
Beautiful day in @MADRID exploring the city and getting it buzzing for @IIFA with @iHrithik and @AnilKapoorpic.twitter.com/ZD0wUmpdtS
— Sonakshi Sinha (@sonakshisinha) March 13, 2016
Anil Kapoor
The excitement never stops @ColorsTV #Madrid #Spain Coming soon #IIFA2016 with @sonakshisinha @iHrithik @AnilKapoor pic.twitter.com/Dwd2YXYG2M
— Raj Nayak (@rajcheerfull) March 13, 2016
Humbled to receive this honour from the illustrious Mayor of #Madrid #ManuelaCarmena! Spain has been so good to me.pic.twitter.com/YvRHu4Tdhb
— Jai Singh Rathore (@AnilKapoor) March 14, 2016
Hrithik Roshan
Something about d Iifa awards..d people d places, d crew, d warmth. Love it. Everytime a special experience. #madrid pic.twitter.com/D2PXJ7LmHG
— Hrithik Roshan (@iHrithik) March 13, 2016
GECs
Pocket FM partners with Indian Open Pickleball 2026
Audio platform joins forces with major tournament to engage young fans.
MUMBAI: Pocket FM just served up a perfect partnership because when audio storytelling meets pickleball’s fast-paced rallies, even the sidelines start listening. Pocket FM, the world’s largest audio series platform, has announced a strategic partnership with Indian Open 2026, one of India’s biggest pickleball tournaments organised by Global Sports in Hyderabad in association with Pickl’Out and Crosscourts Sports Club.
The collaboration brings Pocket FM’s immersive storytelling to one of the fastest-growing emerging sports in India. Pickleball, known for its accessibility, energy and strong community appeal, is rapidly attracting younger, digitally savvy audiences making it an ideal platform for Pocket FM to deepen its cultural relevance.
Under the partnership, Pocket FM will enjoy extensive on-ground and digital visibility throughout the tournament, which begins on 1 April 2026. This includes centre court branding, venue-wide presence, presenting rights for select matches, player lounge branding, team jersey integration, and strong integration across live streaming and social media.
Pocket FM, SVP and global head for brand marketing and partnerships Vineet Singh said, “Pickleball is building a strong connection with young and engaged audiences in India. This partnership allows us to connect with people in a meaningful way through strong on-ground presence and digital visibility.”
Global Sports and Indian Open 2026, founder Hemal Jain added, “Partnering with Pocket FM adds an exciting new dimension to the experience. As a brand that has built deep resonance with young audiences, Pocket FM is a strong fit for the energy and ambition of this tournament.”
The move reflects Pocket FM’s continued strategy of aligning with emerging passion points and building deeper engagement with communities driven by competition and shared experiences.
In a country where sports and stories often collide, Pocket FM isn’t just sponsoring a tournament, it’s turning every rally into a narrative, proving that the best audio moments sometimes happen when the paddle meets the ball.
