News Broadcasting
IBN7 launches ‘Sau Baat ki Ek Baat’ with Kishore Ajwani
MUMBAI: IBN7 is all geared up to launch a power packed prime time show. Titled Sau Baat ki Ek Baat, the show will be anchored by the channel’s deputy managing editor Kishore Ajwani.
Slated to go on air from today, the show will air every Monday to Friday at 9 pm.
The show will provide an overview of the top news of the day along with a detailed bit by bit breakdown of the top three to four news stories. The USP of the show will be that not only will it closely examine the various facets of the issue at hand, it will attempt to logically lead to a conclusion or a single take away for the viewers.
Ajwani’s analytical style, years of experience and deep understanding of key issues will bring unmatched and useful insights for his viewers. He will also stay focused on explaining to the viewers how issues impact them in their daily lives and not just treat the news at a macro level.
The show will endeavor to provide a viewing experience that is not only engaging but ensures that the viewers feel informed and empowered post watching the same.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
