News Broadcasting
IBN 7 to launch talk show ‘Zindagi Live
MUMBAI: IBN 7 will launch a weekly talk show Zindagi Live from 9 September. The show will try to provide a platform for people who have survived adversities in life. Hosted by Richa Anirudh, a panel of experts will join the show for discussions with the guest.
Every Sunday each episode will focus on issues like divorce, alcoholism, obesity and AIDS among others. The personal accounts will be accompanied by interesting facts, trivia and statistics to further enhance viewer knowledge on the subject.
IBN 7 managing editor Ashutosh said, “Zindagi Live is a show on the personal struggles of ordinary people, who have battled adversities and have now chosen to share their experiences with our viewers. While for some, these accounts might show a different and more realistic side to life, for others they may provide strength, comfort and inspiration, that despite the hardships life must go on.”
Added CNN-IBN and IBN 7 national sales head Sanjay Dua, “At IBN 7 it is our constant endeavour to provide interesting new programming and Zindagi Live is one such example. The property promises to be unlike any other talk show on Hindi news television and is bound to attract great response from both the viewers and the advertising fraternity, alike.”
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
