News Broadcasting
IBC’s deal with Asia Ent Group for series on Hollywood
MUMBAI: International Broadcast Communication (IBC) has concluded a distribution agreement with Asia Entertainment Group for the show Cinenews.
This is an insider’s guide to filmmaking and filmmakers, and includes movie news geared toward film lovers worldwide.
In China, the Asia Entertainment Group will have access to all the segments in the show. It will use the material to produce a daily magazine show First Touch with Movie & TV. This is a co-production venture with the Shanghai Media Group and the China Film Group.
IBC president Jon Helmrich was quoted in a company release saying, “China is an important market for us and we look to conclude similar programming agreements with our other broadcast partners in this region of the world. As the market continues to mature, there’s more of a demand for Western style programming. We have the ideal catalogue to meet this growing demand.”
Helmrich adds that Australia’s Foxtel and New Zealand’s Sky TV recently renewed agreements to air the show in their markets. Cinenews features interviews with the biggest stars in front of and behind the camera. The series also explores the past, present and future of film with Hollywood’s top executives and behind-the-scenes experts.
IBC focusses on global programming distribution and channel development. It represents Entertainment News Service (ENS), The Tennis Channel, Chum Television International, KCW Productions and other companies.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
