IBC
IBC 2022: EditShare to showcase cloud and hybrid media workflows
Mumbai: The technology leader, EditShare on Wednesday announced that it will use IBC2022 to showcase how its latest technologies boost quality and efficiency for production & post production. Demonstrations will show how remote working and the cloud can interwork to give creative artists seamless and secure access to the tools they rely on.
EditShare chief revenue officer Said Bacho commented, “The post industry is changing, in part reflecting the changes enforced by the pandemic, and in part because creative talent is looking to shift the work/life balance.”
“What we now present is an ecosystem where editors and other post artists can choose their preferred tools, and work where they like, when they like, without it in any way compromising their creativity or limiting the quality, even as we move to 4k and higher resolutions, and to HDR.”
Central to this development is the ability to use EditShare storage spaces and FLOW workflow tools to synchronise projects across the popular NLE platforms, including Media Composer, Adobe Premiere Pro and DaVinci Resolve.
The company said that the latest release of core FLOW software allows complex projects to be moved as needed between EditShare media management and whichever edit environment the creative team needs to use.
EditShare’s FLEX software solutions that enable out-of-the-box cloud and hybrid workflows will get its first showing in Amsterdam during IBC.
Further, Editshare added that FLEX reflects the powerful business trends in post today, including the migration to a “work anywhere” environment, with ready access to content wherever the creative staff need to be. In adopting cloud storage and processing, it also meets the move towards an OpEx financial model, with the cloud hosting and storage fees flexing to reflect the level of business.
EditShare’s EFS Multi-Site will also be on the booth for the first time this IBC.
Multi-Site allows users with multiple locations to leverage built-in file acceleration to synchronise project storage between EFS clusters in different facilities. This ensures that users have ready access to content, wherever they choose to work. FLEX Cloud Sync extends the capabilities of Multi-Site to cloud storage, providing added flexibility in access as well as security in archiving.
The company added that for news and sports fast turnaround editing, FLOW supports direct ingest of NDI contribution feeds for immediate editing. Working in conjunction with the Helmut orchestration platform from MoovIT, IBC will see demonstrations of practical high-pressure editing operations linking EditShare storage with Adobe software.
Content security and availability is vital to professional users, and EditShare has added new hardware and software in this area.
The new EFS 60NL nearline storage provides 60 drive bays and nearly 1PB of storage in just 4U of rack space. This offers secure storage for large amounts of content which is needed but not immediately worked on, ready to be transferred to the online servers with virtually no delay. The 60NL is also the first hardware platform to utilise the new EFS capability for erasure coding-based storage goals, eliminating the need for hardware based RAID.
Rolling updates to EditShare’s FLOW software platform ensure that the latest raw formats from popular camera systems like RED and Blackmagic Design are accepted, with LUTs imposed in real time, both on full resolution material and on proxies, boosting remote working using intelligent proxy management.
“IBC has always been very important to EditShare, a real opportunity to exchange ideas with our users and partners from around the world,” Bacho added. “The whole team is excited to be returning to Amsterdam, seeing our users and partners face-to-face, and discussing the creative and operational challenges they encounter and how EditShare can provide proven solutions today and into the future.”
AMSTERDAM: Amsterdam’s RAI convention centre became the epicentre of media’s digital revolution last week as 43,858 industry professionals descended on IBC2025, the world’s largest broadcasting and entertainment technology show. From global media giants to plucky start-ups, 1,300 exhibitors and 600 speakers gathered to chart the future of an industry in the throes of transformation.
The event’s success reflects an industry caught between disruption and opportunity. Visitors from 170 countries—from veteran broadcasters to streaming insurgents—came seeking answers to questions that keep chief executives awake at night: how to harness artificial intelligence without losing the human touch, and how to stay relevant as viewing habits fragment across countless platforms.
IBC chief executive Michael Crimp declared the event had “delivered real business outcomes” with “overwhelmingly positive feedback.”
What struck him most, he said, was the prevailing “sense of optimism and purpose”—a notable sentiment in an industry more accustomed to existential dread.
The debut of Future Tech in Hall 14 captured much of this optimism. Here, punters could witness live demonstrations of generative and agentic AI, immersive media experiences, and cloud-native workflows. France Télévisions showcased a 5G-enabled aircraft, whilst others explored private networks and sustainable innovation—all buzzwords that would have seemed like science fiction a decade ago.
“We’re witnessing a pivotal moment of innovation,” said Tata Communications global business leader Brijesh Yadev. The hyperbole may be familiar, but the underlying sentiment rings true: the industry is scrambling to reinvent itself before others do it for them.
This urgency was palpable in the quality of conversations on the show floor. Gone were the days of casual networking; exhibitors reported “more strategic” discussions focused on “future-looking solutions” and “next-phase investments.”
The conference programme reflected these concerns, with packed sessions on AI, new business models, and sustainability. Icons like Thelma Schoonmaker, the Oscar-winning editor who worked with Martin Scorsese, provided creative inspiration alongside more prosaic technical papers on practical innovation.
Perhaps most tellingly, the industry is finally acknowledging that technology alone won’t save it. IBC2025 emphasised people and talent, with initiatives focused on skills development and inclusion.
The show floor itself told the story of an industry in flux. Established giants like Amazon Web Services, Microsoft, Sony, and Samsung rubbed shoulders with newcomers such as Baron Weather, Momento, and Remotly. Each hall showcased advances in production, distribution, and streaming—the building blocks of tomorrow’s entertainment ecosystem.
For all the talk of transformation, IBC2025 proved that some things endure. The event remains the world’s essential meeting place for media professionals. In an increasingly digital world, the value of face-to-face connection—and the deals that flow from it—appears undiminished.
Whether this optimism translates into sustainable business models remains to be seen. But for four days in Amsterdam, at least, the industry felt confident about its ability to shape its own destiny rather than have it shaped by others.
