Hindi
I&B should be more active in promoting Indian films overseas: Parliamentary Committee
NEW DELHI: A Parliamentary Committee has expressed regret that no attempt has been made over the years to promote Indian cinema internationally and the presence of Indian cinema in international film festivals such as Cannes or Locarno Film Festival is ‘insignificant‘.
After an analysis of documents provided by the Information and Broadcasting Ministry, the Standing Committee on Information Technology has said the intervention of the Ministry in areas of promotion of films internationally through its schemes such as “Export Promotion Through Film Festivals” and “Participation in Film Markets in India and Abroad” has not been up to the desired level.
The share of major markets for the Indian films worldwide has been declining over the years due to factors such as decline in quantum of film selection in leading international film festivals, commercial viability being the driver in Indian film sector and promotion of Indian cinema in a fragmented manner. The Committee notes that this has been brought out in two evaluation studies conducted under the aegis of the Ministry.
It notes that India is the largest producer of films in the world, producing films in 26 languages. It produces more than 1000 films per year in different languages.
The Committee observes that the Ministry has taken some initiatives in partnership with the Tourism Ministry with a view to providing a platform to Indian filmmakers to promote and carry out their business activities effectively. The Committee has recommended that during the Twelfth Plan, a concerted effort should be made to ensure that promotion of Indian cinema abroad is carried out in a more structured and vociferous manner.
The Ministry admitted that in the past few decades, Indian cinema had not attained as much acclaim as it enjoyed up to the 1970s or even in the 1980s.
On the initiatives taken to reverse the aforesaid trend of decline of Indian Films internationally, the Committee was told by the Ministry that during the later part of the 11th Plan, a concerted effort has been made by the Ministry to ensure that promotion of Indian cinema abroad is carried out in a more structured manner.
With effect from 2011-12, Cinemas of India have been made a sub-brand of Incredible India and promotion across the world carried out accordingly, highlighting the unique multi-lingual diversity of the Indian film sector. In recent years, a Film Market (Film Bazaar) that is held alongside the International Film Festival of India has been developed and has grown to become a major platform for facilitating collaborations between the Indian and international film fraternity in the realms of production and distribution. Several projects presented in Film Bazaar for purposes of seeking potential co-producers across the world have fructified into actual deals, leading to a surge in co-productions.
The Ministry said international co-productions not only facilitate inflow of finance for production of a film, but more importantly, also open markets for distribution of such films.
Hindi
Dhurandhar the revenge storms past Rs 1,000 crore in a week, rewrites box office records
Aditya Dhar’s spy thriller sets fastest run to Rs 1,000 crore with record-breaking weekday hold
MUMBAI: The box office has a new juggernaut—and it is moving at breakneck speed. Dhurandhar the revenge has smashed past the Rs 1,000 crore mark worldwide in just a week, clocking a staggering Rs 1,088 crore and resetting the rules of the blockbuster game.
Backed by Jio Studios and B62 Studios, and directed by Aditya Dhar, the spy action sequel opened to the biggest weekend ever for an Indian film globally—and then refused to slow down. Unlike typical tentpole releases that taper off after Sunday, this one powered through the weekdays with rare muscle, posting Rs 64 crore on Monday, Rs 58 crore on Tuesday, Rs 49 crore on Wednesday and Rs 53 crore on Thursday.
The numbers stack up to a formidable first-week haul. India collections stand at Rs 690 crore nett and Rs 814 crore gross, while overseas markets have chipped in Rs 274 crore, taking the worldwide total to Rs 1,088 crore in just eight days.
The film’s opening weekend alone delivered Rs 466 crore, laying the foundation for what is now being billed as the fastest climb to the Rs 1,000 crore club in Indian cinema. Every single day of its first week has set fresh benchmarks, from the highest opening weekend to the strongest weekday hold—metrics that typically separate hits from phenomena.
A sequel to the earlier hit Dhurandhar, the film has not just built on its predecessor’s momentum but obliterated previous records, emerging as the biggest global blockbuster run by an Indian film to date.
At this pace, the film is not merely riding a wave—it is creating one.
