I&B Ministry
I&B ministry may adopt TV rating committee’s recommendations : Anurag Thakur
New Delhi: The ministry of information and broadcasting (I&B) has analysed and evaluated the recommendations made by the committee led by Prasar Bharti chief executive officer Shashi Shekhar Vempati to review the current guidelines on TV rating agencies in India.
The newly inducted I&B minister Anurag Thakur told the Lok Sabha on Friday, that the recommendations will be incorporated into the existing TV rating guidelines wherever required. “The recommendations have been analysed and evaluated vis-à-vis their being translated, if required, into the existing guidelines where-ever required,” said Thakur while responding to a question on the action-taken report of the said committee.
The union minister said the existing guidelines have provisions like methodology for audience measurement, panel selection, viewing platform secrecy and privacy, data analysis, transparency etc. which are essential for a transparent and accountable rating system in India.
The guidelines, inter-alia, prescribe that the panel homes shall be drawn from the pool of households selected through an establishment survey. The procedure adopted for selection and rotation of the panel homes shall be made transparent. Further, the panel size shall be increased in a graded manner and has to remain representative of all TV households in the country.
The guidelines also prescribe that the rating agency shall publish the detailed methodology on its website. These parameters have been included in the existing guidelines to ensure transparency and representative collection of panel homes.
“Based on the recommendations of the Committee headed by CEO, Prasar Bharati along with recommendations of TRAI, the present guidelines have been analysed / evaluated vis-à-vis strengthening of transparency / panel homes and other parameters,” the minister told the Parliament.
The TV rating system in India came under scanner when in October 2020, the Mumbai police claimed in a press briefing that they had unearthed a case of manipulation of TRPs and found some incriminating evidence. The police said the accused were allegedly bribing households with BARC bar-o-meters installed to keep a particular channel running, leading to several arrests. In light of the controversy, BARC had temporarily suspended publishing of weekly data for news channels.
I&B Ministry
IT Rules tweaks are clarificatory, not expansion of powers: MeitY
Govt signals flexibility as platforms push for clarity on user content rules
NEW DELHI: The Centre has sought to dial down concerns over its proposed amendments to the IT Rules, with Ministry of Electronics and Information Technology secretary S Krishnan asserting that the changes are intended as clarifications rather than an expansion of regulatory powers.
Pushing back against criticism from platforms and civil society, S Krishnan said the amendments “do not in any way actually give us wider powers” and are meant to remove ambiguity in how existing provisions are applied. He added that the trigger came largely from within the ecosystem, with intermediaries themselves seeking clearer guidance on compliance, takedowns and record preservation.
At the heart of the debate is the growing friction between platforms and policymakers over responsibility for user-generated content. Intermediaries have argued that they should not be treated on par with publishers, particularly when content is created and uploaded by users. Krishnan acknowledged this concern, noting that “a sharper distinction” between user content and publisher content is needed and is currently under examination.
The issue becomes more complex in enforcement scenarios. While registered publishers can be directly asked to modify or remove content, intermediaries often lack control over the original creator. “In such cases, the intermediary cannot direct those changes,” Krishnan explained, underlining the need for procedural nuance.
Another key proposal under discussion is to bring user-generated news and current affairs content within a more unified regulatory ambit, potentially under the Ministry of Information and Broadcasting. The move follows suggestions that a single authority should handle such content, regardless of whether it originates from a publisher or an individual user.
Even as the government frames the amendments as a tidy-up exercise, fault lines remain. Industry players have flagged concerns over compliance burdens, especially for smaller businesses, and questioned whether advisories could effectively become binding without explicit legislative backing. Krishnan said the government is mindful of these risks and is exploring ways to ease obligations, including possible relaxations under certain provisions.
The ministry is also considering consolidating multiple advisories and guidelines into a more structured framework, a step widely seen as addressing long-standing confusion over what platforms are expected to follow.
On takedowns, the government has reiterated that due process will remain unchanged. Krishnan stressed that actions will continue to be governed by established procedures, with reasons recorded and review mechanisms in place. He also pointed to the surge in deepfakes and synthetic media as a factor behind rising content disputes, calling it a “scale challenge” for regulators.
Interestingly, Krishnan also framed social media platforms as commercial entities rather than pure vehicles of free expression, hinting at a broader shift in regulatory thinking as platform economics come into sharper focus.
With stakeholders seeking more time and, in some cases, a rollback of the proposals, the government has kept the consultation process open-ended. Krishnan said further revisions remain on the table, signalling a willingness to adapt the draft based on feedback.
For now, the message from MeitY is clear: the rules may not be tightening in intent, but the effort to define them more clearly is well underway.
