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Hybrid’s Work Culture Gets a Great Upgrade with GPTW Certification
MUMBAI: Looks like Hybrid Adtech just got a workplace upgrade no software patch required. The adtech company has officially been certified by Great Place To Work, the global benchmark for workplace culture, cementing its reputation as a people-first organisation that’s as driven by passion as it is by performance.
The certification, based entirely on employee feedback, highlights Hybrid’s success in creating a culture where collaboration, trust, and innovation thrive. A majority of its workforce vouched for an environment that encourages growth not just in KPIs and conversions, but in careers and confidence.
Hybrid INSEA CEO Shreyas Sathe called the recognition a milestone moment. “Earning the Great Place To Work Certification validates our efforts in building a workplace where innovation and people go hand in hand. Our employees are our biggest strength,” he said, underscoring the company’s belief that culture and creativity are intertwined.
Echoing that sentiment, Hybrid country head for India Gandharv Sachdeva said, “At Hybrid, people are at the centre of everything we do. This certification reflects the trust, transparency, and teamwork that define our culture. We’re proud to be creating not just a successful business, but a space where everyone belongs.”
Hybrid’s culture isn’t built on buzzwords, it’s reinforced by initiatives that empower employees to grow both professionally and personally. From skill development and wellness programmes to collaborative opportunities across teams, the company continues to invest in its people as much as in its tech.
According to Great Place To Work research, job seekers are 4.5 times more likely to find a great boss at Certified workplaces. Employees in such organisations also report higher job satisfaction, fairer pay, and better access to advancement opportunities, all signs of a workplace where people genuinely look forward to Mondays.
With its new badge of honour, Hybrid Adtech has proven that being a “great place to work” isn’t just about perks and policies, it’s about people who power possibilities.
Would you like me to make the headline slightly more playful (for example, using a pun like “Hybrid Works Wonders with Great Place to Work Win”)?
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
