News Broadcasting
Hurray! enters wireless service pact with MTV China
MUMBAI: Hurray! Holding Co., Ltd., a leading Chinese firm in wireless music distribution and other wireless value-added services has announced its decision to enter into a partnership agreement on wireless value-added services with MTV China.
Under this agreement, Hurray! will become the official partner for MTV China to deliver wireless value added services to MTV audience interactive with MTV programs, states an official release.
Commenting on the development, Hurray!’s chairman and chief executive officer QD Wang said, ”We are pleased to establish this important partnership with MTV China. Our wireless value-added services users have remarkably similar demographics with MTV audience. This partnership will not only give both companies a new way to better service its customers, but also further strengthen Hurray!’s leadership in music related wireless products and services. We look forward to bringing best wireless music experience to MTV audience in China.”
Hurray! offers music and music-related products such as ringtones, ringbacktones and truetones to mobile users in China through SMS, IVR, RBT, WAP, MMS and Java wireless value-added services platforms over mobile networks and through the Internet. The company also provides a range of other wireless value-added services to mobile users in China, including games, pictures and animation, community and other media and entertainment services.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
