Applications
Hungama revamps its music app
MUMBAI: Hungama.com, the largest digital destination for Bollywood, regional and South Asian music, has revamped its music app by adding a slew of new features like video streaming, mood-based music discovery, integrated loyalty and rewards functionality.
The audio/video download streaming service will allow users to purchase and download entertainment content on connected mobile devices. Music intelligence is another aspect of the app, with an add-on feature which brings interesting trivia and lyrics to each song with just a touch.
The ‘my stream’ option allows users to invite, share and connect with friends online through social networking platforms and initiate waves of interesting music conversations online.
The ‘mood discovery’ functionality, another unique component, plays music to match users’ moods. This feature allows music discovery based on user preferences – Mood, Tempo, Category, Genre or Era.
The loyalty feature that rewards users for every action on the app brings an element of gamification. Users can earn and redeem points every time videos are viewed or music is played/shared, or even by inviting friends or creating playlists.
The free-to-download application brings an extensive catalogue of music tracks & videos with over two million songs from Bollywood, International, Telugu, Bhojpuri, Tamil, Malayalam and other regional content.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
