iWorld
Hungama Play partners UK’ ITV Studios, to foray into original content
MUMBAI: Video-on-demand (VOD) player Hungama Play has partnered with ITV Studios, a commercial production company in the United Kingdom. With this association, subscribers can now stream popular titles like Jekyll and Hyde, Mr Selfridge, Jericho, Agatha Christie’s Poirot as well as Beowulf to name a few on Hungama Play.
Hungama.com CEO Siddhartha Roy said, “This content acquisition is in line with the overall consumption on our platform and we are getting in more and more premium content to our users in order to driven joyable experiences.”
Catering to genres like action, drama, comedy and mystery, this association will provide Hungama Play users across the Indian subcontinent access to the best of ITV Studio’s rich and vast international content range.
ITV Studios Global Entertainment Asia SVP Hyeonza Hong added, “ITV Studios has a long and rich history producing world class content with a wide appeal.”
Hungama Play aims to enhance consumer experiences with over 23000 hours of video content along with exciting features such as download manager, Gamification, gesture controlling and download scheduler among others.
Besides the vast movie library of over 8000 titles, Hungama Play has also launched content categories including television, music videos, kids, short films as well as live events across genres and languages, with over 45000 video pieces to choose from. It will soon foray into original content with the addition of four new series.
iWorld
Sony LIV acquires worldwide digital rights for Marathi romance Toh Ti Ani Fuji
Film shot in Japan and India to stream exclusively on the platform from 10 April 2026.
MUMBAI: Love knows no language, but this Marathi romance is about to speak to audiences far beyond its roots and it’s doing so with a scenic detour through Japan. Sony Pictures Networks India has acquired the worldwide digital rights for the Marathi-language romance feature Toh Ti Ani Fuji (also known as Main, Woh Aur Fuji), with an exclusive direct-to-digital release on Sony Liv scheduled for 10 April 2026. Sony Pictures Networks India will retain exclusive worldwide theatrical and linear rights.
Filmed extensively in Japan and India, the film marks an unprecedented Marathi-language romance set on an international canvas. It explores how relationships evolve under the pressures of distance, time, and shifting emotional realities, using Japan not merely as a backdrop but as an emotional landscape that mirrors the characters’ inner journeys.
Written by Irawati Karnik and directed by Mohit Takalkar, the story follows a deeply passionate relationship that gradually turns toxic due to contrasting personalities, shifting priorities, and unfair emotional expectations. Seven years after their separation, the former couple unexpectedly reunite in Japan, reopening old wounds and unspoken desires while questioning whether love altered by time can ever find its way back.
Producer Shiladitya Bora said the partnership with Sony Pictures Networks India reflects the growing belief that “regional is the new mainstream.” He added that the film’s multi-language digital release on Sony LIV will help it connect with newer audiences across India and the world.
Director Mohit Takalkar described the film as an exploration of how love changes in today’s urban world, shaped by ambition, geography, and the pressure to evolve. “It began as a very personal exploration of relationships, and to see it reaching a wider audience feels deeply satisfying,” he noted.
Actors Lalit Prabhakar and Mrinmayee Godbole highlighted the film’s intimate yet universal take on love, separation, and rediscovery. Godbole particularly praised how filming in Japan added a global dimension while keeping the story deeply personal.
From a toxic romance that travels from India to Japan and back, Toh Ti Ani Fuji promises an emotionally layered story that feels both specific and universal. For Sony LIV viewers, this first-of-its-kind Marathi film offers a chance to experience love, loss, and second chances with a refreshing international flavour.
The film streams exclusively on Sony LIV from 10 April 2026.
