Music and Youth
Hungama Play adds Telugu content in partnership with Sun TV & Maa TV
MUMBAI: Hungama Play has announced the addition of the best of Telugu content from south’s biggest entertainment conglomerates Sun TV Network and Maa TV. With this acquisition, the player plans to reiterate its focus on South Indian markets with the largest Telugu catalog in the app ecosystem. Of the total content library on Hungama Play, 25 percent of the movies are Telugu titles making it the second largest collection after Hindi movies.
Hungama Music has also tied-up with SIIMA – South Indian International Movie Awards, for the second consecutive year. SIIMA will be simulcast exclusively on Hungama Play. Subscribers will also be privy to behind the scenes action from the SIIMA event. Leading Telugu singers Srikrishna, Deepu, Saketh, Geeta Madhuri, Malavika, Pranavi, Anjana and many more will pay a tribute to S. Janaki exclusively on Hungama Play.
Known for its large and comprehensive regional library, Hungama Play aims to further expand the library by adding over 300 Telugu films from the Maa TV catalog along with future releases and over 220 films from the Sun Network library across all 4 Southern languages.
Speaking about the renewed focus on the Telugu market, Hungama.com CEO Siddhartha Roy said, “While the four south Indian languages constitute 38% of overall content consumption in India, Telugu is the third most consumed language on our app after Hindi and English respectively. Hence our association with market giants – Sun TV Network and Maa TV and our partnership with SIIMA further strengthens our resolve to deliver a unique experience to the Telugu speaking audience in their native language.”
Sun TV Network president R Mahesh Kumar said, “We are excited about the possibilities arising out of our association with Hungama, a digital distribution platform of impeccable lineage. Sun TV Network holds a large library of blockbusters and timeless classics with enduring appeal.”
Hungama Play has become the preferred video-on-demand service as it offers consumers a synergy of comprehensive, exclusive content and seamless technological intervention. With a host of exciting features like continuous streaming, adaptive bitrate streaming and Gamification, Hungama Play offers consumers an unparalleled experience.
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
