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Hughes releases DirecWay fusion centres campaign
NEW DELHI: In the process of establishing its network for `DirecWay’ global education and retail businesses, Hughes Escorts Communications Limited (HECL) has recently released an advertising campaign, created by TBWA India.
The campaign, which is targeted at prospective franchisees for DirecWay Fusion Centers, comprises print advertisements and direct mailers. `Three Businesses, just one opportunity’ says the print advertisements, targeting franchisee partners with a specific area and certain amout to invest for the venture.
DirecWay Fusion Centers will offer three services – tutorials and education services, broadband cyber café and convenient bill payment services, a concept, which is being promoted heavily of late. DirecWay globally facilitates interactive management education programmes. The programmes happen in a ‘realtime, realworld’ environment from reputed universities via satellite.
According to TBWA India vice-president Benny Thomas, the agency has worked upon more than four campaigns for Hughes in the recent past. For the record, TBWA Delhi office had won the creative and media business of Hughes Network Systems (HNS) and its two affiliated companies, Hughes Software Systems (HSS) and Hughes Escorts Communications Limited (HECL) last year.
After putting its network in place, the second part of the campaign, targeted at consumers, will be released in the next couple of months. For consumer-focused communication, the usage of television is being considered as well.
Prior to the latest campaign, Hughes had also released a launch campaign for DirecWay, highlighting its potential in terms of imparting education and offering broadband equipment to small and medium corporates among others areas.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
