News Broadcasting
HTA, Chennai bags Ad Club, Madras Awards honours in close finish
India’s largest ad agency Hindustan Thompson Associates (HTA) is in the limelight, down south. Not in Ozzland but it shone at the 25th South India Advertising Awards 2002 organised and hosted by the Advertising Club, Madras.
At the finishing line, the fight was close between HTA Chennai and HTA Bangalore for the coveted Agency of the Year trophy. The former romped home and additionally picked up as many as 14 additional awards. HTA Chennai senior vice-president & general manager Anita Gupta went up on stage to receive the Agency of the Year honour at the hands of chief guest ad veteran and former O&M India managing director Mani Iyer. 3Aof I president Ramesh Narayanan also graced the occasion. A panel of about 14 senior creative advertising professionals adjudged the awards under the chairmanship of K. S. ‘Chaks’ Chakravarthy.
HTA Chennai’s big wins were in various categories for work done for brands like Ford, LifeStyle International, Parry’s Coffy Bite, KTV Channel and Aquafina.
“HTA’s sound strategy, relevant planning and the ability to offer clutter-breaking creative solutions has resulted in high impact and success for its clients. It is extremely gratifying to receive recognition from our peers in the creative fraternity,” says Gupta.
In the Press Advertising category, HTA Chennai won awards for the corporate campaign of Ford India. In the Press Product campaign category, it won awards for Ford Ikon and LifeStyle International in the Colour and Black & White campaigns respectively.
In the single press colour category, HTA Chennai bagged three awards for Ford Ikon again. The agency also bagged three awards for Ford Mondeo – one each in the Direct Response Package, Multimedia Presentation and Multimedia Campaign categories.
HTA Chennai went on to win awards in Media Innovation and Outdoor Advertising for LifeStyle International.
In the Television Advertising category, HTA Chennai won awards for TV spots for Parry’s Coffy Bite, KTV Channel and Aquafina.
HTA Bangalore’s haul of 10 awards came from Spice Telecom and I-flex.
The cheering never stopped at the HTA camp as the ‘Art Director of the Year’ went to HTA Chennai’s Jaju Krishnankutty and the ‘Copywriter of the Year’ prize to HTA Bangalore’s Senthil Kumar.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
